LA techniques Flashcards
active vs passive voice
active - direct clear passive - indirect detached formal
Jargon
Serves to portray writer as intelligent, sophisticated & knowledgeable in the particular field
Value system/Ideology
Sets up writer as ethically, morally aware, thus trying to get audience to align themselves with own viewpoint.
Anaphora
- repeating words at the begginnings of successive phrases or clauses - hammering effect, creates expectation which can be subverted for emphasis
Epistrophe
- repeating words at the end of successive phrases or clauses - hammering effect, end placement natural place for emphasis
Chiasmus
- repeating words or phrases in reverse order - calls attention to itself
Sentential adverb
- single word or short phrase interrupting normal syntax (in fact) - lends emphasis to the words around it
Asyndeton
- omitting conjunctions between words, phrases or clauses - gives the impression that the list is not complete
Polysyndeton
- the use of conjunctions between multilple phrases and clauses
Procatelpsis
- anticipating an objection and answering it - strengthens the writer’s position, shows that they’ve considered the other side of the argument, prevents them being shown up as ignorant
Amplification
- repeating a word or expression while adding more detail to it - emphasises an idea, making the reader realize its importnace
Scesis onomaton
- expressing an idea in a string of synonymously phrases or statesments
Apophasis
- asserting something by pointedly seeming to pass over, ignore or deny it - If you were not my father, I would say you were perverse - used to call attention to sensitive or inflammatory facts or statements while reaming apparently detached from them
Analogy
- comparing two things which are alike for the purpose of explaining a difficult idea
Metaphor
- one thing is another thing
Anthropomorphism
- personification - makes an abstraction clearer and more real to the reader by defining or explaining the concept in terms of everyday human action
Eponym
- substituted a particular attribute for the name of a famous person recognized for that attribute
Oxymoron
When position is opposite to another’s which you are dicussing can produce an ironic construct that shows how something has been misrepresented
Epithet
adjective qualifying a subject by naming a key characteristic of it (bikie)
Climax
- arranging words, clauses in the order of increasing importance
Diacope
repeating a word after an intervening word or phrase
Epizeuxis
- repetition of one word for emphasis
Enumartio
- detailiing parts, causes, effects or consequences to make a point more forcibly
Antanagoge
- placing a good point next to a fault criticism
Assonance
- similiar vowel sounds repeated in proximate words
Alliteration
- simliar consonants repeated in rpoximity
Cliches
- rely on familiarity, shortcut to convery meaning
Hypophora
- writer answering own question