LA techniques Flashcards

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1
Q

active vs passive voice

A

active - direct clear passive - indirect detached formal

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2
Q

Jargon

A

Serves to portray writer as intelligent, sophisticated & knowledgeable in the particular field

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3
Q

Value system/Ideology

A

Sets up writer as ethically, morally aware, thus trying to get audience to align themselves with own viewpoint.

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4
Q

Anaphora

A
  • repeating words at the begginnings of successive phrases or clauses - hammering effect, creates expectation which can be subverted for emphasis
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5
Q

Epistrophe

A
  • repeating words at the end of successive phrases or clauses - hammering effect, end placement natural place for emphasis
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6
Q

Chiasmus

A
  • repeating words or phrases in reverse order - calls attention to itself
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7
Q

Sentential adverb

A
  • single word or short phrase interrupting normal syntax (in fact) - lends emphasis to the words around it
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8
Q

Asyndeton

A
  • omitting conjunctions between words, phrases or clauses - gives the impression that the list is not complete
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9
Q

Polysyndeton

A
  • the use of conjunctions between multilple phrases and clauses
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10
Q

Procatelpsis

A
  • anticipating an objection and answering it - strengthens the writer’s position, shows that they’ve considered the other side of the argument, prevents them being shown up as ignorant
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11
Q

Amplification

A
  • repeating a word or expression while adding more detail to it - emphasises an idea, making the reader realize its importnace
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12
Q

Scesis onomaton

A
  • expressing an idea in a string of synonymously phrases or statesments
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13
Q

Apophasis

A
  • asserting something by pointedly seeming to pass over, ignore or deny it - If you were not my father, I would say you were perverse - used to call attention to sensitive or inflammatory facts or statements while reaming apparently detached from them
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14
Q

Analogy

A
  • comparing two things which are alike for the purpose of explaining a difficult idea
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15
Q

Metaphor

A
  • one thing is another thing
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16
Q

Anthropomorphism

A
  • personification - makes an abstraction clearer and more real to the reader by defining or explaining the concept in terms of everyday human action
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17
Q

Eponym

A
  • substituted a particular attribute for the name of a famous person recognized for that attribute
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18
Q

Oxymoron

A

When position is opposite to another’s which you are dicussing can produce an ironic construct that shows how something has been misrepresented

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19
Q

Epithet

A

adjective qualifying a subject by naming a key characteristic of it (bikie)

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20
Q

Climax

A
  • arranging words, clauses in the order of increasing importance
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21
Q

Diacope

A

repeating a word after an intervening word or phrase

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22
Q

Epizeuxis

A
  • repetition of one word for emphasis
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23
Q

Enumartio

A
  • detailiing parts, causes, effects or consequences to make a point more forcibly
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24
Q

Antanagoge

A
  • placing a good point next to a fault criticism
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25
Q

Assonance

A
  • similiar vowel sounds repeated in proximate words
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26
Q

Alliteration

A
  • simliar consonants repeated in rpoximity
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27
Q

Cliches

A
  • rely on familiarity, shortcut to convery meaning
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28
Q

Hypophora

A
  • writer answering own question
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29
Q

Argumentum ad logicam

A
  • arguing that because an argument contains a logical fallacy it must be wholly discarded - positioning the reader to feel indignant about being manipulated by the opposition, and to feel that they can disregard the opponent’s argument in its entirety since it is evidently based on fallacious logic.
30
Q

Oronym

A
  • sequence of words that sound like another - i scream, ice cream
31
Q

Ad hominen attack

A
  • an attack made against an opponent
32
Q

Argumentum ad populum

A
  • making an argument based on the nation it ‘must be true’,because the majority of people believe so (‘so many people can’t be wrong’).
33
Q

Coming Full Circle

A
  • when something returns to where it began, used to establish cyclical nature
34
Q

Gender neutrality

A
  • using gender neutral image, word, pseudonym - author appeals to both genders, maintains political correctness -
35
Q

Labelling

A

Calling an argument a negative word causes the reader to dismiss the entire argument

36
Q

Reductio ad absurdum

A
  • Showing that the opponent’s argument must be false by showing that it leads to proposterous conclusions
37
Q

active - direct clear passive - indirect detached formal

A

active vs passive voice

38
Q

Serves to portray writer as intelligent, sophisticated & knowledgeable in the particular field

A

Jargon

39
Q

Sets up writer as ethically, morally aware, thus trying to get audience to align themselves with own viewpoint.

A

Value system/Ideology

40
Q
  • repeating words at the begginnings of successive phrases or clauses - hammering effect, creates expectation which can be subverted for emphasis
A

Anaphora

41
Q
  • repeating words at the end of successive phrases or clauses - hammering effect, end placement natural place for emphasis
A

Epistrophe

42
Q
  • repeating words or phrases in reverse order - calls attention to itself
A

Chiasmus

43
Q
  • single word or short phrase interrupting normal syntax (in fact) - lends emphasis to the words around it
A

Sentential adverb

44
Q
  • omitting conjunctions between words, phrases or clauses - gives the impression that the list is not complete
A

Asyndeton

45
Q
  • the use of conjunctions between multilple phrases and clauses
A

Polysyndeton

46
Q
  • anticipating an objection and answering it - strengthens the writer’s position, shows that they’ve considered the other side of the argument, prevents them being shown up as ignorant
A

Procatelpsis

47
Q
  • repeating a word or expression while adding more detail to it - emphasises an idea, making the reader realize its importnace
A

Amplification

48
Q
  • expressing an idea in a string of synonymously phrases or statesments
A

Scesis onomaton

49
Q
  • asserting something by pointedly seeming to pass over, ignore or deny it - If you were not my father, I would say you were perverse - used to call attention to sensitive or inflammatory facts or statements while reaming apparently detached from them
A

Apophasis

50
Q
  • comparing two things which are alike for the purpose of explaining a difficult idea
A

Analogy

51
Q
  • one thing is another thing
A

Metaphor

52
Q
  • personification - makes an abstraction clearer and more real to the reader by defining or explaining the concept in terms of everyday human action
A

Anthropomorphism

53
Q
  • substituted a particular attribute for the name of a famous person recognized for that attribute
A

Eponym

54
Q

When position is opposite to another’s which you are dicussing can produce an ironic construct that shows how something has been misrepresented

A

Oxymoron

55
Q

adjective qualifying a subject by naming a key characteristic of it (bikie)

A

Epithet

56
Q
  • arranging words, clauses in the order of increasing importance
A

Climax

57
Q

repeating a word after an intervening word or phrase

A

Diacope

58
Q
  • repetition of one word for emphasis
A

Epizeuxis

59
Q
  • detailiing parts, causes, effects or consequences to make a point more forcibly
A

Enumartio

60
Q
  • placing a good point next to a fault criticism
A

Antanagoge

61
Q
  • similiar vowel sounds repeated in proximate words
A

Assonance

62
Q
  • simliar consonants repeated in rpoximity
A

Alliteration

63
Q
  • rely on familiarity, shortcut to convery meaning
A

Cliches

64
Q
  • writer answering own question
A

Hypophora

65
Q
  • arguing that because an argument contains a logical fallacy it must be wholly discarded - positioning the reader to feel indignant about being manipulated by the opposition, and to feel that they can disregard the opponent’s argument in its entirety since it is evidently based on fallacious logic.
A

Argumentum ad logicam

66
Q
  • sequence of words that sound like another - i scream, ice cream
A

Oronym

67
Q
  • an attack made against an opponent
A

Ad hominen attack

68
Q
  • making an argument based on the nation it ‘must be true’,because the majority of people believe so (‘so many people can’t be wrong’).
A

Argumentum ad populum

69
Q
  • when something returns to where it began, used to establish cyclical nature
A

Coming Full Circle

70
Q
  • using gender neutral image, word, pseudonym - author appeals to both genders, maintains political correctness -
A

Gender neutrality

71
Q

Calling an argument a negative word causes the reader to dismiss the entire argument

A

Labelling

72
Q
  • Showing that the opponent’s argument must be false by showing that it leads to proposterous conclusions
A

Reductio ad absurdum