La Publicité Flashcards by helene grady

Q

Advertising break

A

La pause publicité

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Q

To advertise

A

Faire de la pub

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Q

Catch phrase

A

Le slogan

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Q

Small ad

A

Une petite annonce

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Q

Advertiser

A

Le publiciste/ le publicitaire

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Q

Consumer society

A

La société de consommation

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Q

Consumer

A

Le consommateur

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Q

Customer

A

Le client

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Q

Marketing

A

Le marketing

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Q

Campaign

A

Le campagne

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Q

Brand

A

La marque

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Q

Product

A

Le produit

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Q

Brainwashing

A

Le lavage de cerveau

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Q

To persuade

A

Persuader

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Q

To encourage

A

Inciter/ encourager

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Q

To communicate

A

Communiquer

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Q

To reach

A

Atteindre

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Q

To invest

A

Investir

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Q

To attract

A

Attirer

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Q

To promote

A

Promouvoir

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Q

Special offer

A

La promotion

Q

To capture attention

A

Capter l’attention

Q

To convince

A

Convaincre

Q

Mail-order shopping

A

La vente par correspondance

Q

TV shopping

A

Le téléshopping

Q

Buyer

A

L’acheteur (m)

Q

Ad(vertising)

A

La pub(licité)

Q

Competitor

A

Le concurrent

Q

Competition

A

La concurrence

Q

Poster

A

L’affiche

Q

Advertising hoarding

A

La pancarte publicitaire

Q

To build loyalty

A

Fidéliser

Q

To influence

A

Influencer

Q

To influence

A

Exercer une influence sure

Q

To target

A

Viser, cibler

Q

Target

A

La cible

Q

Special offer

A

L’offre spéciale (f)

Q

Effective

A

Efficace

Q

To appeal to

A

Faire Appel à

Q

Insidious

A

Insidieux

Q

Deceitful

A

Mensonger

Q

To emphasise

A

Mettre en avant

Q

Means of communication

A

La voie de communication

Q

To keep informed

A

Tenir au courant

Q

To tempt

A

Tenter

Q

To tempt

A

Solliciter

Q

Fantasy

A

Le fantasme

Q

To endorse

A

Endosser

Q

Funny

A

Comique

Q

Original

A

Original

Q

Misleading

A

Trompeur

Q

To surprise

A

Surprendre