La Publicité Flashcards

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1
Q

Advertising break

A

La pause publicité

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2
Q

To advertise

A

Faire de la pub

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3
Q

Catch phrase

A

Le slogan

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4
Q

Small ad

A

Une petite annonce

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5
Q

Advertiser

A

Le publiciste/ le publicitaire

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6
Q

Consumer society

A

La société de consommation

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7
Q

Consumer

A

Le consommateur

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8
Q

Customer

A

Le client

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9
Q

Marketing

A

Le marketing

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10
Q

Campaign

A

Le campagne

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11
Q

Brand

A

La marque

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12
Q

Product

A

Le produit

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13
Q

Brainwashing

A

Le lavage de cerveau

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14
Q

To persuade

A

Persuader

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15
Q

To encourage

A

Inciter/ encourager

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16
Q

To communicate

A

Communiquer

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17
Q

To reach

A

Atteindre

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18
Q

To invest

A

Investir

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19
Q

To attract

A

Attirer

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20
Q

To promote

A

Promouvoir

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21
Q

Special offer

A

La promotion

22
Q

To capture attention

A

Capter l’attention

23
Q

To convince

A

Convaincre

24
Q

Mail-order shopping

A

La vente par correspondance

25
Q

TV shopping

A

Le téléshopping

26
Q

Buyer

A

L’acheteur (m)

27
Q

Ad(vertising)

A

La pub(licité)

28
Q

Competitor

A

Le concurrent

29
Q

Competition

A

La concurrence

30
Q

Poster

A

L’affiche

31
Q

Advertising hoarding

A

La pancarte publicitaire

32
Q

To build loyalty

A

Fidéliser

33
Q

To influence

A

Influencer

34
Q

To influence

A

Exercer une influence sure

35
Q

To target

A

Viser, cibler

36
Q

Target

A

La cible

37
Q

Special offer

A

L’offre spéciale (f)

38
Q

Effective

A

Efficace

39
Q

To appeal to

A

Faire Appel à

40
Q

Insidious

A

Insidieux

41
Q

Deceitful

A

Mensonger

42
Q

To emphasise

A

Mettre en avant

43
Q

Means of communication

A

La voie de communication

44
Q

To keep informed

A

Tenir au courant

45
Q

To tempt

A

Tenter

46
Q

To tempt

A

Solliciter

47
Q

Fantasy

A

Le fantasme

48
Q

To endorse

A

Endosser

49
Q

Funny

A

Comique

50
Q

Original

A

Original

51
Q

Misleading

A

Trompeur

52
Q

To surprise

A

Surprendre