La Publicité Flashcards
1
Q
Advertising break
A
La pause publicité
2
Q
To advertise
A
Faire de la pub
3
Q
Catch phrase
A
Le slogan
4
Q
Small ad
A
Une petite annonce
5
Q
Advertiser
A
Le publiciste/ le publicitaire
6
Q
Consumer society
A
La société de consommation
7
Q
Consumer
A
Le consommateur
8
Q
Customer
A
Le client
9
Q
Marketing
A
Le marketing
10
Q
Campaign
A
Le campagne
11
Q
Brand
A
La marque
12
Q
Product
A
Le produit
13
Q
Brainwashing
A
Le lavage de cerveau
14
Q
To persuade
A
Persuader
15
Q
To encourage
A
Inciter/ encourager
16
Q
To communicate
A
Communiquer
17
Q
To reach
A
Atteindre
18
Q
To invest
A
Investir
19
Q
To attract
A
Attirer
20
Q
To promote
A
Promouvoir
21
Q
Special offer
A
La promotion
22
Q
To capture attention
A
Capter l’attention
23
Q
To convince
A
Convaincre
24
Q
Mail-order shopping
A
La vente par correspondance
25
TV shopping
Le téléshopping
26
Buyer
L'acheteur (m)
27
Ad(vertising)
La pub(licité)
28
Competitor
Le concurrent
29
Competition
La concurrence
30
Poster
L'affiche
31
Advertising hoarding
La pancarte publicitaire
32
To build loyalty
Fidéliser
33
To influence
Influencer
34
To influence
Exercer une influence sure
35
To target
Viser, cibler
36
Target
La cible
37
Special offer
L'offre spéciale (f)
38
Effective
Efficace
39
To appeal to
Faire Appel à
40
Insidious
Insidieux
41
Deceitful
Mensonger
42
To emphasise
Mettre en avant
43
Means of communication
La voie de communication
44
To keep informed
Tenir au courant
45
To tempt
Tenter
46
To tempt
Solliciter
47
Fantasy
Le fantasme
48
To endorse
Endosser
49
Funny
Comique
50
Original
Original
51
Misleading
Trompeur
52
To surprise
Surprendre
