La Publicité Flashcards

0
Q

poster

A

l’affiche (f)

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1
Q

buyer

A

l’acheteur (m)

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2
Q

announcement/advertisement

A

l’annonce (f)

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3
Q

advertiser

A

l’annonceur (m)

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4
Q

consumer association

A

l’association de consommateurs (f)

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5
Q

to reach

A

atteindre

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6
Q

to attract

A

attirer

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7
Q

with a free gift

A

avec prime

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8
Q

advertising campaign

A

la campagne publicitaire

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9
Q

to capture attention

A

capter l’attention

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10
Q

famous

A

célèbre

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11
Q

celebrity

A

la célébrité

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12
Q

shocking

A

choquant

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13
Q

to shock

A

choquer

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14
Q

target

A

la cible

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15
Q

customer

A

le client

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16
Q

funny

A

comique

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17
Q

to communicate

A

communiquer

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18
Q

competition

A

la concurrence

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19
Q

competitor

A

le concurrent

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20
Q

consumer

A

le consommateur

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21
Q

to convince

A

convaincre

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22
Q

effective

A

efficace

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23
Q

efficacity

A

l’efficacité (f)

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24
Q

to endorse

A

endosser

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25
Q

to exaggerate

A

exagérer

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26
Q

to influence

A

exercer une influence sur

influencer

27
Q

to appeal to

A

faire appel à

28
Q

to advertise

A

faire de la pub(licité)

faire de la réclame

29
Q

fantasy

A

le fantasme

30
Q

to build loyalty

A

fidéliser

31
Q

striking

A

frappant

32
Q

the public

A

le grand public

33
Q

to encourage

A

inciter, encourager

34
Q

insidious

A

insidieux

35
Q

to invest

A

investir

36
Q

brainwashing

A

le lavage de cerveau

37
Q

marketing

A

le marketing

38
Q

brand

A

la marque

39
Q

deceitful

A

mensonger

40
Q

to emphasise

A

mettre en avant

41
Q

offer

A

l’offre (f)

42
Q

special offer

A

l’offre spéciale (f)

la promotion

43
Q

billboard

A

la pancarte publicitaire

44
Q

to sponsor

A

parrainer

45
Q

advertising break

A

la pause publicité

46
Q

to persuade

A

persuader

47
Q

persuasive

A

persuasif (ve)

48
Q

small ad

A

la petite annonce

49
Q

product placement

A

le placement des produits

50
Q

product

A

le produit

51
Q

to promote

A

promouvoir

52
Q

ad(vertising)

A

la pub(licité)

53
Q

advertiser

A

le publiciste/le publicitaire

54
Q

to seduce, to charm

A

séduire

55
Q

consumer society

A

la société de consommation

56
Q

to tempt

A

sollicite

tenter

57
Q

commercial

A

le spot publicitaire

58
Q

at the point of sale

A

sur les lieux de vente

59
Q

to arouse (interest)

A

susciter (l’intérêt)

60
Q

TV shopping

A

le téléachat

le téléshopping

61
Q

to keep informed

A

tenir au courant

62
Q

sale

A

la vente

63
Q

mail-order shopping

A

la vente par correspondance

64
Q

to target

A

viser

65
Q

means of communication

A

la voie de communication