La publicidad Flashcards

1
Q

vague, indistinct

A

borroso

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2
Q

effective

A

efectivo

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3
Q

exciting

A

emocionante

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4
Q

dishonest, misleading

A

engañoso

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5
Q

brilliant, clever

A

genial

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6
Q

essential

A

imprescindible

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7
Q

informative

A

informativo

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8
Q

noticeable

A

llamativo

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9
Q

original

A

original

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10
Q

harmful, damaging

A

perjudicial

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11
Q

persuasive

A

persuasivo

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12
Q

profitable

A

rentable

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13
Q

subliminal

A

subliminal

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14
Q

top quality

A

de alta gama

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15
Q

fashionable

A

de moda

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16
Q

the reach

A

alcance

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17
Q

audience

A

audencia

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18
Q

line, border

A

barrera

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19
Q

campaign

A

campaña

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20
Q

billboard

A

cartelera publicitaria

valla

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21
Q

creativity

A

creatividad

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22
Q

printing press

A

imprenta

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23
Q

front page

A

portada

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24
Q

health advertising

A

publicidad sanitaria

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25
Q

banner

A

pancarta

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26
Q

advert

A

anuncio

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27
Q

seatbelt

A

cinturón de seguridad

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28
Q

coupon

A

cupón

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29
Q

owner

A

dueño

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30
Q

result, success, outcome

A

el éxito

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31
Q

container, packaging

A

envase

32
Q

slogan

A

eslogan

33
Q

leaflet

A

folleto

34
Q

brainwashing

A

lavado del cerebro

35
Q

target

A

objeto

36
Q

lure, decoy

A

reclamo

37
Q

to advise

A

aconsejar

38
Q

to take advantage of

A

aprovechar

39
Q

to settle for

A

conformarse con

40
Q

to criticise

A

denunciar

41
Q

to stand out

A

destacar

42
Q

to influence

A

influenciar

43
Q

desensitise

A

insensibilizar

44
Q

to aim, direct

A

orientar a

45
Q

to sponsor

A

patrocinar

46
Q

to persuade

A

persuadir

47
Q

to represent

A

protogonizar

48
Q

to distort the truth

A

deformar la realidad

49
Q

to spend an arm and a leg

A

gastar un ojo de la cara/ una pasta

50
Q

to appeal to our base instincts

A

llamar a nuestros instintos más bajos

51
Q

it encourages you to spend money

A

te incita a gastar dinero

52
Q

authentic, real

A

autentico

53
Q

advertising industry

A

la industria publicitaria

54
Q

to promote

A

promocionar

55
Q

advertising budget

A

la consignación de publicidad

56
Q

eye catching, appealing

A

llamativo

57
Q

junk mail

A

la propoganda de buzón

58
Q

target market

A

el mercado objectivo

59
Q

to make an impact on

A

hacer impacto en

60
Q

to tempt

A

tentar a

61
Q

to work on someone’s subconscious

A

obrar en el subconsciente de alguien

62
Q

a weak willed person

A

una persona de voluntad débil

63
Q

consumer

A

el consumidor / la consumidora

64
Q

consumer society

A

la sociedad consumista

65
Q

purchasing power

A

el poder adquisitivo

66
Q

to build up debt

A

acumular deudas

67
Q

constant interruption

A

la interrupción constants

68
Q

attitude

A

actitud

69
Q

to target the young consumer

A

dirigirse al consumidor joven

70
Q

to convince

A

convencer

71
Q

to increase sales

A

incrementar las ventas

72
Q

freedom of speech

A

libertad de expresión

73
Q

brand

A

la marca

74
Q

free sample

A

la muestra gratuita

75
Q

branded goods

A

los productos de marca