La Publicidad Flashcards

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1
Q

advertisor

A

el anunciante

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2
Q

advert

A

el anuncio

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3
Q

audience

A

la audiencia

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4
Q

authentic, real

A

auténtico

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5
Q

benefit

A

el beneficio

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6
Q

ad campaign

A

la campaña publicitaria

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7
Q

a billboard

A

la cartelera publicitaria

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8
Q

agency

A

la agencia

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9
Q

to advise

A

aconsejar

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10
Q

to advertise

A

anunciar

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11
Q

to make the most of

A

aprovechar

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12
Q

behaviour

A

el comportamiento

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13
Q

to shape

A

conformar

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14
Q

creativity

A

la creatividad

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15
Q

top quality

A

de gama alta

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16
Q

fashionable

A

de moda

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17
Q

aloud

A

de viva voz

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18
Q

to distort the truth

A

deformar la realidad

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19
Q

to criticise

A

denunciar

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20
Q

to depend on

A

depender de

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21
Q

to stand out

A

destacar

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22
Q

owner

A

el dueño

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23
Q

effective

A

efectivo, eficaz

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24
Q

to influence

A

ejercer influencia, influenciar

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25
Q

exciting

A

emocionante

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26
Q

on the radio

A

en la radio

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27
Q

on the TV

A

en la tele

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28
Q

misleading

A

engañoso

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29
Q

trial or test

A

el ensayo

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30
Q

container

A

el envase

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31
Q

catch phrase

A

el eslogan

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32
Q

result, outcome, success, hit

A

el éxito

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33
Q

to display

A

exponer

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34
Q

to finance

A

financiar

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35
Q

propaganda leaflet

A

folleto de propaganda

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36
Q

to spend an arm and a leg

A

gastar el ojo de la cara/la pasta

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37
Q

brilliant, clever

A

genial

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38
Q

honest

A

honrado, honesto

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39
Q

humour

A

el humor

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40
Q

humorous

A

humorístico

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41
Q

printing press

A

la imprenta

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42
Q

essential, indispensable

A

imprescindible

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43
Q

even, actually

A

incluso

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44
Q

informative

A

inforrmativo

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45
Q

desensitize

A

insensibilizar

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46
Q

jingle

A

el jingle publicitario

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47
Q

brainwashing

A

el lavado del cerebro

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48
Q

to appeal to our baser instincts

A

llamar a nuestros instintos más bajos

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49
Q

noticeable

A

llamativo

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50
Q

brand, make

A

la marca

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51
Q

method

A

el método, el procedimiento

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52
Q

necessary

A

necesario

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53
Q

the target

A

el objeto

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54
Q

to aim, direct at

A

orientar a

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55
Q

placard, banner

A

la pancarta

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56
Q

to sponsor, back

A

patrocinar

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57
Q

commercial break

A

la pausa publicitaria

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58
Q

harmful, damaging

A

perjudicial

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59
Q

to persuade

A

persuadir

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60
Q

persuasive

A

persuasivo

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61
Q

on the internet

A

por Internet

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62
Q

poster

A

el póster

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63
Q

product

A

el producto

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64
Q

to endorse

A

promocionar

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65
Q

to represent

A

protagonizar

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66
Q

health advertising

A

publicidad sanitaria

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67
Q

to take away

A

quitar

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68
Q

reason

A

la razón

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69
Q

to carry out

A

realizar

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70
Q

attration, lure, slogan

A

el reclamo

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71
Q

submissiveness

A

el rendimiento

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72
Q

profitable

A

rentable

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73
Q

to be shown, appear

A

representarse

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74
Q

advert

A

el spot, anuncio publicitario

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75
Q

subliminal

A

subliminal

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76
Q

to highlight

A

subrayar

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77
Q

small noticeboard

A

la tablilla

78
Q

user

A

el usario

79
Q

hoarding

A

la valta publicitaria

80
Q

a businessman

A

un comerciante

81
Q

seller

A

vendedor

82
Q

clientel

A

clientela

83
Q

perfect example

A

perfect example, prototype

84
Q

winner

A

triunfador

85
Q

social standing, category

A

categoría

86
Q

destined

A

destinado

87
Q

population

A

la población

88
Q

strategies

A

estrategias

89
Q

to grab your attention

A

llamar la atención

90
Q

good figures

A

buen tipos

91
Q

tanned skin

A

piel bronzeado

92
Q

logo

A

el logo

93
Q

atmosphere

A

ambiento

94
Q

the design

A

el diseño

95
Q

condensed

A

condensada

96
Q

to notice, observe

A

notar

97
Q

readers

A

lectores

98
Q

tactics

A

tácticas

99
Q

how it’s made

A

cómo se hace

100
Q

to disrupt, alter

A

trastocar

101
Q

have unexpected things speak

A

hacer hablar a cosas inesperadas

102
Q

catchy songs/slogans

A

canciones/eslóganes pegadizas/os

103
Q

be humorous

A

hacer humor absurdo

104
Q

in demand

A

solicitada

105
Q

bulletin, newsletter

A

boletín

106
Q

news bulletin

A

informativo

107
Q

messaging service

A

mensajería

108
Q

instant

A

instantánea

109
Q

to convince

A

convencer

110
Q

to resort to, turn to power

A

recurrer al poder

111
Q

instead of

A

en cambio de

112
Q

to require, need

A

requerir

113
Q

complementary colours

A

colores complementarios

114
Q

bright colors

A

colores vivos

115
Q

to give relaxing sensation

A

dar una sensación de relax

116
Q

to make use of

A

utilizar

117
Q

tenses

A

tiempos verbales

118
Q

cursed, wicked

A

maldita

119
Q

lips

A

labios

120
Q

to fight

A

combatir

121
Q

key

A

clave

122
Q

soundtrack

A

banda sonora

123
Q

eager, excited, anxious

A

ansioso

124
Q

target market

A

mercado meta

125
Q

brand loyalty

A

fieldad de marca

126
Q

of the radio

A

radiofónicas

127
Q

keep in mind

A

tener en cuenta

128
Q

root

A

raíz

129
Q

campaign

A

campaña

130
Q

to amplify

A

ampliar

131
Q

to have something to do with

A

tener algo que ver con

132
Q

the dissolve

A

la disolución

133
Q

to state

A

afirmar

134
Q

to include

A

cuenta con

135
Q

count on me

A

contar en mi

136
Q

beauty

A

belleza

137
Q

it is nearing the end

A

se acerca el fin

138
Q

to get close

A

acercar

139
Q

it is said

A

es decir

140
Q

enlargement

A

la ampliación

141
Q

business

A

la empresa

142
Q

perception

A

la percepción

143
Q

performance

A

rendimiento

144
Q

hazy, vague

A

borroso

145
Q

psychological development

A

desarollo psicológico

146
Q

to make one concious of

A

hacerse consciente de

147
Q

responsible publicity

A

publicidad responsable

148
Q

catch your attention

A

llamar la atención

149
Q

one must put limits on

A

se debe poner límites

150
Q

become more aware

A

se hace más consciente

151
Q

repeat the same advert

A

se repite el mismo anuncio

152
Q

top quality

A

de gama alta

153
Q

housewife

A

ama de casa

154
Q

USP

A

la propuesta única

155
Q

attraction, lure

A

el reclamo

156
Q

to propose

A

proponer

157
Q

decoy

A

el reclamo

158
Q

competition, rivalry

A

la competencia

159
Q

to retain, hold back

A

retener

160
Q

feeling, emotion

A

sentimiento

161
Q

aesthetic

A

estética

162
Q

crush, falling in love

A

enamoramiento

163
Q

to produce

A

producir

164
Q

to feel beautiful

A

sentirse bella

165
Q

strategy

A

estrategía

166
Q

trademark, logo

A

logotipo

167
Q

involved

A

involucrado

168
Q

to emerge

A

surgir

169
Q

ability, skill

A

habilidad

170
Q

power of persuasion

A

poder del persuasión

171
Q

to propel, drive, motivate

A

impulsar

172
Q

to promote

A

promover

173
Q

to cross

A

cruzar

174
Q

to be confident

A

tener confianza

175
Q

unrealistic

A

poco realista

176
Q

beneficial

A

beneficioso

177
Q

to find out

A

enterar de

178
Q

everywhere

A

todos lados

179
Q

cheesy

A

cursi

180
Q

billboard

A

valla

181
Q

emotions

A

sentimientos

182
Q

honesty

A

sinceridad

183
Q

insatisfied

A

insatisfecho

184
Q

understanding, perception

A

la percepción

185
Q

to ask for, request

A

pedir

186
Q

laziness

A

la pereza

187
Q

product placement

A

la colocación de producto

188
Q

USP

A

propuesta única de venta del producto

189
Q

key message

A

mensaje clave

190
Q

garments

A

prendas

191
Q

exhibition

A

feria

192
Q

characteristic

A

característica