LA markets

Question 1

what are the expectations abt LA markets

Answer 1

region should soon represent 9% of global GDP

640 million potential buyers

Question 2

what have been the issue of the COVID-pandemic?

Answer 2

• large proportion of jobs in contact-intensive sectors
• considerable unemployment due to high level of informal labor

Question 3

what is an challenge when entering LA markets?

7

Answer 3

1) the different markets and its sizes
2) political/economic situation
3) different cultural aspects -> Strategy adaption vs. standardization?
4) different Infrastructure including the geographical
5) different climate zones
6) different per capita income
7) different currency -> consider the exchange rates

Question 4

other fators to consider with LA

3

Answer 4

1) bureaucracy
2) dependency on natural resources, in terms of exchange rates fluctuation and economic volatility
3) corruption

Question 5

Economic challenges in LA

Answer 5

1) slowdown in growth due to inability to achieve continous improvements in competetiveness and productivity
2) poor quality of education (!)
3) inequality and lack of social protection