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ELIE > L8: Imaging and Design for Social Impact > Flashcards

L8: Imaging and Design for Social Impact Flashcards

1
Q

It is a process in which we use typography, images, colors, icons, and other illustration to communicate visually.

A

Graphic Design

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2
Q

The term was first coined in 1992 as he
called himself a “graphic designer”.

A

William Addison Dwiggins

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3
Q

When was “graphic designer” first used?

A

1992

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4
Q

What are the basic elements of graphic design?

A

Line, shape, form, and texture

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5
Q

A kind of shape which connects two or more points. It is considered as one of the essential elements of graphic design.

A

Line

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6
Q

Lines can be:

A

Thick, thin, curved, or jagged

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7
Q

It is a two-dimensional external boundary of an object.

A

Shape

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8
Q

Any object outline that height and width can be considered as a:

A

Shape

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9
Q

2 major categories of shapes in design:

A

Geometric shapes and Freeform shapes

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10
Q

A three-dimensional shape.

A

Form

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11
Q

What attributes create a form?

A

Shadows, perspective, depth, and texture (sometimes)

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12
Q

It refers to the physical quality of the surface of an object in an artwork or design.

A

Texture

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13
Q

It also refers to how an object looks or feels.

A

Texture

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14
Q

Texture can be

A

3D (real texture) or 2D (visual texture)

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15
Q

It is the creation of visual equilibrium by relating elements such as line, shape, color, space, or form in terms of their visual weight

A

Visual Balance

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16
Q

The two kinds of visual balance are:

A

Symmetrical Balance and Asymmetrical Balance

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17
Q

It is when both two sides of a piece are equal, each half is identical or visually similar to the other half

A

Symmetrical Balance

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18
Q

Both sides of your composition do not contain the same elements but contain almost the same visual weight.

A

Asymmetrical Balance

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19
Q

It is simply what people think about you, your company, your product, or your service

A

Branding

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20
Q

It is the visual representation of a brand. It can be in the form of image, choice of color, typography, and many more.

A

Identity or visual identity

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21
Q

These are the building blocks of design.

A

Layout and composition

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22
Q

These focus on the arrangement of
your objects or elements in your design.

A

Layout and composition

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23
Q

Give the 5 basic principles of layout and composition:

A

Proximity, white space, alignment, contrast, and repetition

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24
Q

It is the process of placing related elements together. Elements that are not related to that group should be separated to show that these elements are not related to that group.

A

Proximity

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25
Q

It is not literally the white spaces that you found on the design but rather the negative space between lines, paragraphs, and elements on the
design.

A

White Space

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26
Q

Large spaces between contents and elements.

A

Macro White Space

27
Q

Mini spaces between paragraphs, lines, menu items, or other elements in a design composition.

A

Micro White Space

28
Q

It helps designers to organize different elements in their composition. Effective use of this gives your composition a definitive structure and a creative balance

29
Q

Alignment may be:

A

Left, centered, right, or justified

30
Q

It means one element is opposite to the other element. This applies to colors, typeface, and size of elements.

31
Q

It helps you to catch the viewer’s eye, create a direction, or giving emphasis to something

32
Q

It means to use the same typefaces, color palettes, or other elements to achieve consistency in your composition.

A

Repetition

33
Q

This creates unity in your composition or makes your projects connected to each other.

A

Repetition

34
Q

It is the art of arranging texts that makes it readable and appealing to the viewer.

A

Typography

35
Q

Typography involves:

A

font style, typeface, and text structure

36
Q

It refers to the variation of weights of a typeface

37
Q

It refers to the text style

38
Q

It also refers to the format or storage mechanism of a text like .otf and .ttf.

39
Q

These are very essential to your compositions.

40
Q

Refers to pure, vibrant colors

41
Q

Refers to the intensity of the color. It ranges from black and white (or grayscale) to vibrant color.

A

Saturation

42
Q

Refers to the lightness or darkness of a color.

43
Q

A circular diagram of colors is called:

A

Color wheel

44
Q

What are the 7 color schemes?

A
  1. Monochromatic color schemes,
  2. Achromatic color schemes
  3. Analogous color schemes
  4. Complementary color schemes
  5. Split-complementary color schemes
  6. Triadic color schemes
  7. Tetradic color schemes
45
Q

This color scheme only focuses on one color, and often using variations by incorporating saturations or values.

A

Monochromatic color scheme

46
Q

This color scheme only revolves on using desaturated colors like black, gray, and white.

A

Achromatic color scheme

47
Q

It selects a group of three
colors that are adjacent to the
color wheel.

A

Analogous color scheme

48
Q

These colors are directly opposite
to each other in the color wheel. Usually,
a combination of primary and secondary colors.

A

Complementary Color Scheme

49
Q

It uses the colors on both sides of the opposite
color.

A

Split-complementary color scheme

50
Q

This color scheme uses colors that form an equilateral triangle. It may be a combination of primary, secondary, or tertiary colors.

A

Triadic Color Scheme

51
Q

This color scheme uses two pairs of
complementary colors.

A

Tetradic Color Scheme

52
Q

Another term for Tetradic Color Scheme.

A

Double complementary

53
Q

This includes photographs, graphics, and other illustrations.

54
Q

Having these in your composition makes it
appealing to the eyes of your viewer.

55
Q

There are different file types of images, and they are grouped into two categories:

A

Vector and Raster

56
Q

A type of image that does not lose its quality when zoomed in. Your image will not be pixelated when enlarged

57
Q

These images become pixelated when
enlarged

58
Q

Vector Image File Extensions:

A

Encapsulated Postscript (EPS) and Adobe Illustrator Document (AI)

59
Q

They’re made up of lines and curves rather than pixels making them ideal for logos, illustrations and other types of graphics that need to be resized without losing quality,

A

Encapsulated Postscript (EPS)

60
Q

The most preferable and commonly used image file type by designers. Good in creating vector image.

A

Adobe Illustrator Document (AI)

61
Q

Different raster image file extensions:

A
  1. Joint Photographic Experts Group (JPG or JPEG)
  2. Portable Network Graphics (PNG)
  3. Graphics Interchange Format (GIF)
62
Q

This file type is the most commonly used image file type. These images are known for their “lossy” compression. Meaning, the image quality decreases when being enlarged

A

Joint Photographic Experts Group (JPG or JPEG)

63
Q

This file type is known for having a transparent background.

A

Portable Network Graphics (PNG)

64
Q

This file type is known in its animated form.

A

Graphics Interchange Format (GIF)

ELIE (4 decks)

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