L6: The Fuzzy Front-End Part II

Question 1

What are the (2) sources of innovation?

Answer 1

Manufacturer active paradigm
Customer active paradigm

Question 2

What is meant by lead users?

Answer 2

They experience a certain need before the rest of the market.

Question 3

What are the (5) steps of the lead user method?

Answer 3

Laying the foundation
Trend research
Pyramid networking
Lead user workshop
Test in regular market

Question 4

Why are motivations relevant? (2)

Answer 4

Need driven or excitement driven differ in terms of form of contribution

Question 5

What are the risks (3) of inviting customers?

Answer 5

Not living up to expectations
Winners implies losers
Co-creation implies giving up control

Question 6

What are the (2) types of deviance in ideation contests?

Answer 6

Content violating the task requirements
Legitimate content

Question 7

What are some questions to ask regarding ideation? (4)

Answer 7

Is the competition gated?
Do you allow participants to comment?
How free are participants in their ideas?
How many and what kind of rewards?

Question 8

Are co-creating firms perceived to be better at innovation? (2)

Answer 8

No: customers lack expertise to come up with meaningful ideas
Yes: users know better what is needed and are less constrained by firm conventions and guidelines

Question 9

What are the (2) boundary conditions of customer ideation?

Answer 9

Familiarity with user design
Complexity of product category