L6 - Ratio Analysis Flashcards
To understand more about a firm from its accounts, what questions need answering?
- Is the company being run efficiently and effectively? –> How good are the managers, in comparison with other firms and other years
- Will other firms supply goods on credit? –> is the company able to continue trading and paying its bills (payables)?
- Does the business require further funds? would investors/lenders see it as safe in terms of the return of their money and attractive in terms of return on their money
- How is the capital structured? –> e.g. cheap debt or more costly equity capital, what are the risks
What are ratios useful for?
- they help us to identify which questions to ask, rather than provide the answer
- They help to highlight the financial strengths and weaknesses of a business, but cannot explain why those strengths or weaknesses have occurred-
- They provide a starting point for further analysis
- Only a detailed investigation will reveal the underlying reasons
How are the financial ratio classified?
MANAGEMENT OF THE ORGANISATION –> how well are management using the available resources
- Profitability
- Efficiency
- Liquidity
CAPITAL STRUCTURE –> does the company have the right balance between ‘cheap’ debt & equity
- Gearing
RETURNS TO OWNERS –> how does the return compare to other investment opportunities
-Investment
What are the Profitability ratio?
- Businesses generally exist with the primary purpose of creating wealth for their owners,
- Profitability ratio provide some indication of the degree of success in achieving this purpose
- They normally express the profit made in relation to other key figures in the financial statements or to some business resource
- The 6 profitability ratios are:
- Gross profit margin
- Operating profit margin
- ROCE - Return on Capital Employed
- ROSF- Return on Shareholders’ Fund
- Overheads
- Trend
Why is there a need for comparison of ratios?
- Merely calculating a ratio will not tell us very much about the position or performance of a business
- if a ratio is worked out there need to be a benchmark for comparison so it can be interpreted and evaluated
- The areas of comparisons are as follows:
- Past Periods
- Similar businesses
- Planned performance
How can ratios be compared to Past Periods?
- By comparing the ratio that have calculated with the same ratio, but for a previous period, it is possible to detect whether there has been an improvement or deterioration in performance
- It is often useful to track particular ratios over time (e.g. 5-10 years) to see whether it is possible to detect trends
- the comparison of ratios from different periods brings certain problems, however, In particular there is always the possibility that trading condition were quite different in the period being compared
- There is the further problem that, when comparing the performance of a single business over time, operating inefficiencies may bot be clearly exposed
- Finally, there is the problem that inflation may have distorted the figure on which the ratios are based
- Inflation can lead to an overstatement of profit and an understatement of asset values
How can ratios be compared to Similar Businesses?
- In a competitive environment, a business must consider its performance in relation to that of other businesses operating in the same industry
- Survival may depend on its ability to achieve comparable levels of performance
- A useful basis for comparing a particular ratio, therefore, is the ratio achieved by similar businesses during the same period
- This basis is not, however, without its problems, competitors may have different year-ends and so trading condition may not be identical
- They may also have different accounting policies which can have a significant effect on reporting profits adn asset values (e.g. different methods of calculating depreciation or valuing inventories )
- Finally, it may be difficult to obtain the financial statement of competitor businesses
- Sole proprietorship and partnerships, for example, are not obliged to make their financial statements available to the public in the case of limited companies, there is a legal obligation to do so
- However, a diversified business may no provide a breakdown of activities that is sufficiently detail to enable comparisons with other businesses
How can ratios be compared to Planned performance?
- Ratios may be compared with targets that management developed before the start of the period under review
- The comparison of actual performance with planned performance can be useful way of assessing the level of achievement attained
- Indeed, planned performance often provides the most valuable benchmark against which managers may assess their own business
- However, planned performance must be based on realistic assumption if it is to be worthwhile for comparison purposes
- Planned , or target, ratios may be prepared for each aspect of the business’s activities. When developing these ratios, account will normally be taken of past performance and the performance of other businesses
- This does not mean, however, that the business should seek to achieve either of these levels of performance, Neither of them may provide an appropriate target
- We should bear in mind that those outside the business do not normally have access to the business’s plan
- For such people, past performance and the performance of other, similar, business may provide the only practical benchmarks
What is the Gross profit margin and how do you calculate it?
- The gross profit margin ratio relates the gross profit of the business to the sale revenue generated for the same period
- gross profit represents the difference between sales revenue and the cost of sales
- the ratio is therefore measure of profitability in buying (or producing) and selling goods or services before any other expenses are taken into account
- As cost of sales represents a major expense for many businesses, a change in this ratio can have a significant effect on the ‘bottom line’ (that is, the profit for the year)
- The calculation for Gross Profit margin is:
- Gross profit margin = (gross profit/ Sales revenue) x 100
What can the Gross Profit Margin tell you?
- An investigation is needed to discover what caused the increases in both cost of sales and operating expenses, relative to sales revenue
- this will involve checking on what has happened with sales and inventories prices over the two years
- Similarly, it will involves looking at each of the individual areas that make up operating expenses to discover which ones were responsible for the increase, relative to sales revenue
- It involves looking at each of the individual areas that make up operating expenses to discover which ones were responsible for the increase, relative to sales revenue
What is the Operating Profit Margin and how do you calculate it?-
- Operating profit (that is, profit before interest and taxation) is used in this ratio as it represents the profit from trading operations before interest payable is taken into account
- It is normally measure of operational performance, when making comparisons. This is because differences arising from the way in the business is financed will not influence the measure
- the calculation of Operating Profit Margin is:
- Operating profit margin = (operating profit/ Sales revenue) x 100
What can the operating profit tell you?
- The ratio compares one output of the business (operating profit) with another output (sales revenue). It can vary considerably between types of business. Supermarkets for example tend to operate on low prices and therefore low operating profit margin –> this is done in an attempt to stimulate sales and thereby increase the total amount of operating profit generated
- Jewellers, on the other hand, tend to have high operating profit margins but have much lower levels of sales
- Factors such has the degree of competition the type of customer, the economic climate and industry characteristics (such as the level of risk) will influence the operating profit margin of a business
What is Return of Capital Employed (ROCE) and how do you calculate it?
- The return on capital employed ratio is a fundamental measure of business performance
- This ratio expresses the relationship between the operating profit generated during a period and the average long-term capital invested in the business
- The calculation of Return of Capital Employed is:
- ROCE = ((Operating Profit)/(Share Capital + Reserves + Non-current Liabilities) x 100
What can Return of Capital Employed (ROCE) tell you?
- Note, in this case, that the profit figure used in the operating profit (that is, the profit before interest and taxation) because the ratio attempts to measure the returns to all suppliers of long-term finance before any deduction for interest payable on borrowings, or payments of dividends to shareholders
- ROCE is considered by by many to be a primary measure of profitability,
- It compares inputs (capital invested) with outputs ( operating profit) so as to reveal the effectiveness with which funds have been deployed
- Once again an average figure for capital employed should be used where the information is available
- This ratio tells much the same story as ROSF, namely a poor performance, with the return on the assets being less that the rate that the business pays for most of its borrowed funds
What is Return on Ordinary Shareholders’ Funds (ROSF) and how do you calculate it?
- The return on ordinary shareholders’ funds ratio (ROSF) compares the amount of profit for the period available to owners, with their average investment in the business during the same period
- the profit for the year (less any preference dividend) is used in calculating the ratio, because this figure represents the amount of profit that is attributable to the owners
- the Calculation of Return on Ordinary Shareholder’s Funds (ROSF) is:
- ROSF = ((Profit for the Year (less any preference dividend))/(Ordinary share capital + Reserves)) x 100
- Profit for the year can also be Profit after tax
Why do we use an average figure for Return on Ordinary Shareholder’s Fund (ROSF) ?
- Note that when calculating the ROSF, the average of the figures for ordinary shareholders funds as at the beginning and at the end of the year has been used –> This is because an average figure is normally more representative
- The amount of shareholder’s funds was not constant throughout the year, yet we want to compare it with the profit earned during the whole period
- the easiest approach to calculating the average amount of shareholders’ funds is to take a simple average based on the opening and closing figures for the year
- This is often the only information available
- Averaging is normally appropriate for all ratios that combine a figure for a period (such as profit for the year) with one taken at a point in time (such as shareholders’ funds)
- Where not even the beginning-of-year figure is available, it will be necessary to rely on just the year-end figure
- This is not ideal but, when this approach is consistently applied it can still produce useful ratios
What can the Return on Ordinary Shareholder’s Fund (ROSF) tell us?
- Broadly, businesses seek to generate as high a value as possible for this ratio
- This is provided that it is not achieved at the expense of jeopardising future returns by, for example taking on more risky activities
- Return on total equity (ROE) is used to measure the overall profitability of the company from preference and common stockholders’ point of view. The ratio also indicates the efficiency of the management in using the resources of the business.
- Higher ratio means higher return on shareholders’ investment and a lower ratio indicates otherwise. Investors always search for the highest return on their investment and a company that has higher ROE ratio than others in the industry attracts more investors.
How do you calculate overheads Profitability Ratio?
- the ratio of Overheads (expenses to Revenue’ shows management’s ability to control costs in the business
- the calculation for Overheads is:
- Overheads = ((Operating/Admin Cost)/(Revenue)) x 100
How do you calculate Trend Profitability Ratio?
- this involves looking at the performance trend of the business, are things are improving ,stable, stagnant, or declining?
- the calculation for Trends is:
- ((increase/Decrease in Operating Profit)/(Last year’s Operating Profit)) x 100
Why could the the interpretation of the ratios of Overheads and Trends be subjective?
- For example, Shareholders might think profit have stagnated and that management need replacing
- Alternatively, managers might prefer to describe performance as ‘solid’ or ‘stable’, say, during a period of industry consolidation, and their strategy as deliberately ‘pausing for breath’ before, say, their next big marketing push
- For example, Compass changed its strategy after a period of expansion by acquisition in 2002
What are the Efficiency ratios?
Efficiency ratios are used to try to assess how successfully the various resources of the business are managed
- How good are we at using our working capital
- The 5 efficiency ratios are:
- Average inventory turnover period
- Average Settlement period receivables
- Average Settlement period for payables
- (Asset Turnover) Sales Revenue to Capital Employed Ratio
- Revenue per employee
What is Average Inventories’ Turnover period and how do you calculate it?
- Inventories often represent a significant investment for a business
- The average inventories turnover period ratio measure the average period for which inventories are being held
- the Calculation for Average Inventories’ Turnover period is:
- ((Average Inventories held)/(Cost of Sales)) x 365
- the average inventories for the period can be calculated as a simple average of the opening and closing inventories levels for the year
- In case of a highly seasonal business, however, where inventories levels vary considerable over the year, a monthly average would be more appropriate
- Such information may not be available, this point about monthly average is equally relevant to any asset or claim that tends to vary over the reporting period., including receivables and trade payables
What can the Average Inventories’ Turnover Period tell you?
- A business will normally prefer a short inventories’ turnover period to a long one, because holding inventories has costs, for example, the opportunity cost of the funds tied up
- When judging the amount of inventories to carry, the business must consider such things as the likely demand for them, the possibility of supply shortages, the likeihood of price rises, the amount of storage space available and their perishability or susceptibility to obsolescence
- the question is ‘How good are management at moving inventory through the system? we might question whether customers want to buy our goods given the inventory holding time?
- If it’s too long, perishable goods might decay,fashion goods go out of style and technology products become obsolete
- too short and sufficient inventory may comprise customer and choice and instant delivery
What is the Average Settlement Period for Trade Receivables and how do you calculate it?
- Selling on credit is the norm for most businesses, expect for retailers
- trade receivables are a necessary evil
- A business will naturally be concerned with the amount of funds tied up in trade receivables and try to keep this to a minimum
- The speed of payment can have significant effect on the business’s cash flow
- The average settle period for trade receivables ratio calculates how long, on average, credit customers take to pay amounts that they owe the business
- The calculation for the Average Settlement Period for Trade Receivables is:
- ((Average Trade Receivables)/(Credit Sales Revenue)) x 365
- Assume all sales are credit unless told otherwise