L6 - Communication in Robert Craigs 7s Tradition Flashcards
• adjusting ideas to people and people adjusting to ideas thru language and symbols
• art of persuasion
rhetorical tradition
• centered around very idealistic view
• how we present ourselves to be perceived by other people
critical tradition
• study of one’s relationship as a whole to a culture rather than to individual differences
socio-cultural tradition
• individual as socialized entity
• linked very closely to cybernetic, as individual adhere and accept new communication
socio-psychological tradition
examines communication through systems — a system of parts, variables that influence one another
cybernetics
live experience of a human
• individual interpreter rather than the function , comes to know the world
phenomenological tradition
2 main parts of semiotic
sign and symbol
stimulus designating or indicting some other condition
sign (semiotic)
designating a complex sign with many meanings including highly personal ones
symbol (semiotic)
discipline that brings light to the signs and symbols to represent ideas
semiotic tradition
7 traditions by Robert Craig
semiotic, phenomenological,cybernetics, socio-psychological, socio-cultural, critical, rhetorical
7 traditions by Robert Craig
semiotic, phenomenological,cybernetics, socio-psychological, socio-cultural, critical, rhetorical