Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

4th Quarter Emp Tech > L6: Audience Profiling > Flashcards

L6: Audience Profiling Flashcards

1
Q

_______ uses digital technology to galvanize supporters to act

A

Digital advocacy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Digital advocacy uses digital technology to galvanize supporters to act. Its central component is ______ such as social media.

A

digital tools

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Digital advocacy uses digital technology to galvanize supporters to act. Its central component is digital tools such as ______

A

Social Media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Another task you can do during the stage one is ________. Before the releasing and promotion stage, you must know your audience first

A

audience profiling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

It is a task about defining exactly who are your target or intended user and audience

A

Audience profiling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

In audience profiling, you consider the _____ & ______ on defining your user and audience.

A

demographics and psychographics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

A common and traditional method of audience profiling

A

Demographics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

is a way of describing an audience by looking at their behavior and personality traits.

A

Psychographics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

marks a certain category of individual and provides an observation of their viewing and spending habits. It can be beliefs, values, attitudes, motivations, and aspirations

A

Psychographics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

A small advertising agency from ______ called ____________ (currently known as ______) invented a successful psychographic profile known as 4C’s Marketing Model

A

Philadelphia, Young and Rubicam or Y&R, VMLY&R

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

A small advertising agency from Philadelphia called Young and Rubicam or Y&R (currently known as VMLY&R) invented a successful psychographic profile known as ______

A

4C’s Marketing Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

4C’s Marketing Model meaning

A

Cross Cultural Consumer Characterization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

This characterization allows us to connote our audience by their personality/behavior which is a more psychographic approach.

A

4C’s Marketing Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Seven (7) different categories of Psychographics

A

Mainstreamers
Aspirers
Succeeders
Resigned
Explorers
Strugglers
Reformers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Tend to me domestic, conformist, conventional, sentimental. Favor value for money family brands. Nearly always.

A

Mainstreamers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Attractive packaging more important than contents.

A

Aspirers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Typically, younger people, clerical and sales jobs.

A

Aspirers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Strong goals, confidence, work ethic and organization.

A

Succeeders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Seek stability

A

Succeeders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Brand choice based on self-reward and quality

A

Succeeders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Typically, higher management and professionals.

A

Succeeders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Right and authoritarian values.

A

Resigned

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically, older people.

A

Resigned

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Energy, individualism and experience. Values difference and adventure.

A

Explorers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

The first to try new brands

A

Explorers

26
Q

Younger demographic-students

A

Explorers

27
Q

Alienated and disorganized

A

Strugglers

28
Q

Few resources beyond physical skills

A

Strugglers

29
Q

Brand choice involves impact and sensation

A

Strugglers

30
Q

Buys alcohol, junk food, lottery tickets. D and E demographics.

A

Strugglers

31
Q

Freedom of restrictions and personal growth. Social awareness and independent judgement.

A

Reformers

32
Q

Anti-materialistic but aware of good taste.

A

Reformers

33
Q

Has attended higher education and selects products for quality.

A

Reformers

34
Q

Seek discovery

A

Explorers

35
Q

Seeks enlightenment

A

Reformers

36
Q

Seek survival

A

Resigned

37
Q

Seek escape

A

Strugglers

38
Q

Seek status

A

Aspirers

39
Q

Seek security

A

Mainstreamers

40
Q

Seek control

A

Succeeders

41
Q

To craft an effective publicity strategy, ______ is the key

A

audience profiling

42
Q

To craft an effective _____, audience profiling is the key

A

publicity strategy

43
Q

It is a fictitious character that you model after a member

of your target audience.

A

Audience profile

44
Q

Steps in creating target audience profile according to

A

Hughes, J. and Brafton.com

45
Q

6 steps in creating target audience profile

A
  1. Collect data about you target audience
  2. Research your target audience’s demographics
  3. Identify needs and pain points of your target audience
  4. Round out likes and dislikes
  5. Put it all together and create a broad description of your ideal audience
  6. Make changes as needed
46
Q

During the planning and conceptualizing for your social change campaign, search for existing campaigns and projects similar with your advocacy and analyze how its audiences react on the content of its campaign and what are the factors that affects this reaction.

A

Collect data about your target audience

47
Q

Some basic demographics may be easy to identify such as gender, while the other may require more research to identify such as age, location, status, etc.

A

Research your target audience’s demographics

48
Q

Some basic demographics may be easy to identify such as ____, while the other may require more research to identify such as _______

A

gender ; age, location, status, etc.

49
Q

You must apply empathy in this step. When they say, “place yourself in the other’s shoe”, it means you put yourself in their situation, and look things from their point of view or perspective.

A

Identify needs and pain points of your target audience

50
Q

In third step, you must apply?

A

empathy

51
Q

In this step, you must understand the psychographics of the target audience

A

Round out likes and dislikes

52
Q

By identifying their interest, value, like, dislikes, attitudes, and personality traits, it can be basis for your branding.

A

Round out likes and dislikes

53
Q

By identifying their __________ (6), it can be basis for your branding.

A

interest, value, like, dislikes, attitudes, and personality traits

54
Q

It is a marketing strategy that helps to distinguish your campaign or project from the others

A

Branding

55
Q

It is a marketing strategy that helps to distinguish your campaign or project from the others. From what kind of language use, what values you endorse, what sort of imagery you use, and so on, branding can be seen

A

Round out likes and dislikes

56
Q

Creating format from your ideal audience profile

A

Put it all together and create a broad description of your ideal audience

57
Q

Step 5 format (5(

A

a. Key Demographics
b. Key Psychographics
c. Challenges
d. Preferred Channels
e. Preferred Content Types

58
Q

Key Demographics

A

age range, gender, and common job titles

59
Q

Key Psychographics

A

likes, dislikes, strives for, values

60
Q

Challenges

A

3 to 5 needs or problems

61
Q

Preferred Channels

A

ICT platforms or tools for content consumption, for first contact, and for browsing

62
Q

Preferred Content Types

A

image, audio, or any file format

4th Quarter Emp Tech (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions