L5

Question 1

key driver ‘born globals’ (9)

Answer 1

1) Linkages with partners
2) Global strategy
3) Need for international resources vs local lack
4) Unique asset
5) Unique product
6) Size of local market
7) International oriented founders
8) Low risk aversion of founders
9) Unique locational advantage

Question 2

catagories of digital business (5)

Answer 2

1) B2C
2) B2B
3) supporting processes
4) C2C (eBay)
5) B2G

Question 3

e-business strategies

Answer 3

1) low cost (clients have all the information)

2) differentation > unique market position
2. 1) gain speed + 1st mover advantages
2. 2) build brand name
2. 3) portal development
2. 4) persue niche
2. 5) enhances customer relationships

Question 4

differentation - recourse = caracteristic > key strategy 
low - low 
low - high 
high - low
high - high

Answer 4

differentation - resources:
low - low = low brand rec > 1st mover, customer rel
low - high = high brand rec > advertising
high - low = low brand rec, niches > 1st mover, customer rel, niches
high - high = high brand rec, niches > vertical portal, niches