L4; Selecting the Best Product or Service Flashcards
General Rule:
“Find a need and fill it.”
3S OF OPPORTUNITY SPOTTING AND ASSESSMENT
S1: SEEKING THE OPPORTUNTIY
S2: SCREENING THE OPPORTUNTIY
S3: SEIZING THE OPPORTUNITY
It the framework that most of the promising entrepreneurs use
3S OF OPPORTUNITY SPOTTING AND ASSESSMENT
is an entrepreneur’s business idea that can potentially become a commercial product or service in the future.
Opportunity
is the first step and the most difficult process of all due to the number of options that the entrepreneur will have to choose from.
Opportunity Seeking
Opportunity Seeking involves the?
development of new ideas from various sources
It involves the development of new ideas from various sources as follows:
(enumerate the sources)
- External/Macroenvironment (PESTEL Analysis)
- Internal/Microenvironment (SWOT Analysis)
IMPORTANCE OF ENVIRONMENTAL SCANNING
(enumerate)
- It identifies the expected threats and opportunities existing in the environment.
- It points out the possible factors that will determine the success of the business venture.
- It assists in the formulation of the most appropriate business strategies.
It involves the larger societal forces that influences the internal environment.
External/Macro Environment
is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them.
PESTEL Analysis
PESTEL stands for?
- Political Factors
- Economic Factors
- Socio-cultural Factors
- Technological Factors
- Environmental Factors
- Legal Factors
It include government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy; regulation and de-regulation trends.
Political Factors
Political Factors include?
(enumerate)
It include
- government policies, leadership, and change;
- foreign trade policies;
- internal political issues and trends;
- tax policy;
- regulation and de-regulation trends.
It include elements such as interest rates, gross domestic product, unemployment rates, and inflation.
Economic Factors
Economic Factors include?
(enumerate)
It include elements such as
- interest rates,
- gross domestic product,
- unemployment rates, and
- inflation.
It includes trends in demographics such as population consumers’ lifestyles, buying habits, education, religion, beliefs, values, social classes, sexuality and attitudes.
Socio-cultural Factors
Socio-cultural Factors include?
(enumerate)
It includes trends in demographics such as
- population consumers’ lifestyles,
- buying habits,
- education,
- religion,
- beliefs,
- values,
- social classes,
- sexuality and
- attitudes.
It basically refer to the trends and developments in computer and information technology that have impact on business.
Technological Factors
These factors are important due to the increasing scarcity of raw materials; pollution targets; doing business as an ethical and sustainable company; carbon footprint targets.
Environmental Factors
Environmental Factors are important due to the?
(enumerate)
These factors are important due to the
- increasing scarcity of raw materials;
- pollution targets;
- doing business as an ethical and sustainable company;
- carbon footprint targets.
It include laws involving issues such as employment, health and safety, discrimination.
Legal Factors
Legal Factors include?
It include laws involving issues such as
- employment,
- health and safety,
- discrimination.
can be defined as a type of marketing strategy that targets a specific niche of your overall target audience.
Micromarket Sources
These are the current needs and wants of potential customers that should be discovered right away by a budding entrepreneur.
Consumer preferences, interests, and perception
Recognizing and understanding potential _______________ will aid the entrepreneur to develop a product or service that is unique and will surely stand out from the competition
Competitors
Often, entrepreneurs just have to look at their environment and they will be able to spot a business opportunity right away.
Location
under Micromarket Sources there are?
(ung a, b, c dko knows tawag😭)
a. Consumer preferences, interests, and perception
b. Competitors
c. Location
is a technique for assessing these
four aspects of your business.
SWOT Analysis
SWOT stands for?
Strengths, Weaknesses, Opportunities, and
Threats
The primary objective of a SWOT analysis is to?
help organizations develop a full awareness of all the factors involved in making a business decision.
Use your SWOT analysis to?
discover recommendations and strategies, with a focus on leveraging strengths and opportunities to overcome weaknesses and threats.
used to discover recommendations and strategies, with a focus on leveraging strengths and opportunities to overcome weaknesses and threats.
SWOT analysis
its primary objective is to help organizations develop a full awareness of all the factors involved in making a business decision.
SWOT analysis
questions under strengths
(enumerate)
- What do you do well?
- What unique resources can you draw on?
- What do others see as your strength?
questions under weaknesses
(enumerate)
- What could you improve?
- Where do you have fewer resources than others?
- What are others likely to see as weakness?
questions under opportunities
(enumerate)
- What opportunities are open to you?
- What trends could you take advantage of?
- How can you turn your strengths into opportunities?
questions under threats
(enumerate)
- What threats could harm you?
- What is your competition doing?
- What threats do your weaknesses expose to you?
SWOT ANALYSIS of JOLLIBEE
(eme lang to)
STRENGTHS
- Very strong brand name in the Philippines
- Tasty fast food dishes that are also healthier.
- Locally styled food catered to Filipinos.
- Convenient locations Family Oriented Branding & Internal Governance
WEAKNESSES
- Super healthy and clean eating diet trends lower the appeal of eating fast-food.
- Small number of stores outside the Philippines
- Product offerings don’t change often
- The pandemic caused a loss of about $336M and led to the closing of close to 255 worldwide.
OPPORTUNITIES
- Acquiring or creating businesses that have a “clean eating” and healthy lifestyle brand identity.
- Offer new products and continue to innovate.
- Further expansion in the international markets.
THREATS
- The ever increasing competition in the fast-food industry.
- Regulations.
is the process by which entrepreneurs evaluate innovative product ideas, strategies, and marketing trends.
Opportunity Screening
helps determine the potential for success in pursuing the idea and can help refine planning.
Screening
The entrepreneur should say no to an opportunity if it does not contain any of these business opportunity elements:
(enumerate)
- Has a superior value to customers
- Solves a compelling problem, issue, a need, or a want
- Is a potential cash cow
- Matches with the entrepreneur’s skills, resources, and risk appetite
tells a customer the number one reason why a product or service is best suited for that particular customer.
Value creation proposition
A ____________________ should be communicated to customers directly, either via the company’s website or other marketing or advertising materials.
A value proposition should be communicated to customers directly, either via the company’s website or other marketing or advertising materials.
Nike offers four primary value propositions: which are?
(enumerate)
- accessibility,
- innovation,
- customization, and
- brand/status
Simply defined as what the business should do in the future. States the aspirations of the firm.
VISION STATEMENT
Starbucks: To establish Starbucks as the most recognized and
respected brand in the world.
McDonald’s: Our vision is to be the world’s best quick service
restaurants.
VISION STATEMENT
It states the company’s reason for being. It clarifies what the company wants to achieve, who they want to support, and why they want to support them.
MISSION STATEMENT
Ex: Johnson & Johnson “We believe our first responsibility is to the doctors, nurses, patients, mothers, and all others who use our products and services.”
MISSION STATEMENT
It is the last step in opportunity spotting and assessment.
Opportunity Seizing
This is the pushing through with the chosen opportunity.
Opportunity Seizing
is the process of positively improving an existing product or service. It is a key driver for economic growth.
Innovation
Three (3) types of innovations according to the degree of distinctiveness:
(enumerate and give examples each)
1. Breakthrough innovation
- Internet, computer, or airplane
2. Technological innovation
- Wireless Fidelity or WiFi, laptop, and jet airplane
3. Ordinary innovation
- unlimited internet plans, a wireless mouse
which may also include inventions, occur infrequently as these establish the platform on which future innovations in an area developed.
Breakthrough innovation
It must be protected by patent, a trade secret, or a copyright.
Breakthrough innovation
these innovations are technological advancements of an existing product or service. These innovations need to be protected too.
Technological innovation
most frequent extensions of technological innovations, provides a better product or service from the previous one.
Ordinary innovation
Opportunity seizing involves refining and developing this opportunity. This process is called?
Product or Service Planning and Development
what are the stages of Product or Service Planning and Development?
- Idea Stage
- Concept Stage
- Product development stage
- Test marketing stage
In this stage, the entrepreneur determines what are the feasible products and/or services that will perfectly suit the opportunity.
Idea Stage
the Idea Stage includes?
- Market Evaluation
- Assessment of the value of new products/services
the developed idea will undergo a consumer acceptance test. This test includes getting the initial reactions of the primary target market.
Concept Stage
the Concept Stage includes?
- Conversational interviews
- Sending out an online survey to get feedback
- Launching a “coming soon” page to gauge interest via email opt-ins or pre-orders
typically refers to all stages involved in bringing a product from concept or idea through market release and beyond.
Product development stage
Product development stage is also known as?
Prototyping
This stage validates the work done from the first three stages to measure success in the commercialization of the product or service. Actual sales results will be the foundation of the consumers’ acceptance level and will be the basis in commercializing the product or service.
Test marketing stage
