L4 - Evaluating Communication Flashcards
What is the intended learning outcome regarding the evaluation of messages and images?
Evaluate messages/images of various kinds of authentic texts reflecting diverse cultures: regional, Asian, western, etc.
What does it mean to differentiate multimodal texts?
Recognizing and understanding texts that use multiple modes of communication, such as text, images, and audio.
What should one exhibit awareness of when presenting ideas?
Audience and context in presenting ideas through oral, audio-visual, or web-based presentations.
What are the qualities of a critical reader?
- Annotates the text
- Determines and analyzes organizational pattern
- Asks critical questions
- Considers cultural and historical background
- Distinguishes facts from opinions
How can one evaluate the author’s credibility?
By checking on their credentials or academic and scholarly background.
What does it mean to evaluate the source of a text or image?
Assessing the reliability and authority of the origin of the text or image.
What kind of inferences should a critical reader make?
About the text or images and the author’s ideas, biases, claims, agenda, or views.
What is the purpose of assessing the usefulness and relevance of a text?
To determine its value by previewing titles, tables, summaries, and other structural elements.
What does reading with specific questions in mind entail?
Reading with targeted inquiries that one wants the text or image to answer.
Define linguistic landscapes.
The visibility and salience of languages on public and commercial signs in a given territory or region.
What is geosemiotics?
A term combining geography and semiotics to study ‘discourses in place’.
What are regulatory signs?
Signs that indicate authority and are official or legal prohibitions.
What is the purpose of infrastructural signs?
To label things or direct for the maintenance of a building or any infrastructure.
What do commercial signs do?
Advertise or promote a product, an event, or a service in commerce.
What are transgressive signs?
Signs that violate conventional semiotics or are in the wrong place.
Fill in the blank: The term ‘______’ combines elements of geography and semiotics.
[geosemiotics]
True or False: A critical reader should always read with a closed mind.
False
Which is not an example of critical reading?
A. Analyzing the relevance of the title to the content of the message.
B. Researching who the author is.
C. Providing a summary after reading.
D. Verifying the source of the text.
C. Providing a summary after reading.
True or False: A summary is the usual product of critical reading.
False
True or False: A critical reader makes inferences about the text or images and the author’s ideas, biases, claims, agendas, or views.
True
True or False: Close reading is an example of critical reading.
True
Which is an example of critical reading?
A. Annotating the text.
B. Providing a summary of the text.
C. Repeating the context of the text.
A. Annotating the text.
True or False: Commercial signs are not linguistic landscapes.
False
What are the five common categories of general guide questions in evaluating texts and images?
Source, Context, Contents, Audience, and Author.
