L3 MARKET STRUCTURE Flashcards

1
Q

What is a market?


A

A market is any place where two or more parties can meet to engage in an economic transaction.

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2
Q

What term is used to describe markets involving illegal transactions?


A

They are defined as “illicit markets.”

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3
Q

What can transactions involve in a market?

A

Transactions may involve goods, services, information, currency, or any combination of these.

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4
Q

How does the government regulate legal markets?


A

The government regulates legal markets by implementing terms and conditions, such as taxes.

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5
Q

What is market power?


A

Market power is the ability of a firm or group of firms to profitably charge prices above the competitive level.

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6
Q

What are the consequences of having market power?


A

It allows firms to shut out competitors, charge high prices, and produce low-quality products.

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7
Q

What negative effects can market power have on society?


A

It can lead to a less fair, less dynamic, and less innovative market environment, reducing economic wealth.

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8
Q

What lawsuit did the United States Department of Justice file against Google?


A

The lawsuit accused Google of using anticompetitive tactics to maintain and extend its monopolies in search and advertising markets.

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9
Q

How is Google accused of limiting consumer choice?


A

By prioritizing its own services in search results, making it difficult for users to find competing products or services.

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10
Q

What criticism is directed at Google’s data collection practices?


A

Critics argue that Google’s data collection is intrusive and collects more user data than necessary without clear consent options.

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11
Q

Why is defining the relevant market important for the government?


A

It is crucial for tax and competition regulation.

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12
Q

How do businesses benefit from defining the relevant market?


A

They can set their prices based on the prices of substitutes identified in the relevant market.

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13
Q

What is the benefit for consumers in defining the relevant market?


A

Consumers enjoy incentives for companies to innovate and an increased number of choices.

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14
Q

What is a key takeaway regarding the monitoring of markets in the digital economy?


A

It is crucial to carefully monitor niche and dual markets to ensure they are well-defined and appropriately regulated.

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15
Q

What should the government’s role be in new market emergence?


A

The government should focus on setting up regulations and creating an environment that encourages fair competition.

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16
Q

What does industry concentration refer to?


A

It refers to the extent to which market sales are dominated by one or more businesses.

17
Q

What are the main impacts of IT on the industry?


A

Increased concentration
Turbulence in market dynamics
Performance spread among companies
Digitalization of processes through enterprise IT systems
Dominance of innovators with better methods
Accelerated competition

18
Q

How does industry concentration affect competition?


A

It allows major participants to easily track competition and coordinate prices.

19
Q

What characterizes turbulent markets?


A

The top-selling company one year may not dominate the next year.

20
Q

What are the characteristics of perfect competition?


A

Many buyers and sellers with small size
Homogeneousa product
Perfect information for buyers and sellers
Free market entry and exit
Equal access to technologies

21
Q

What happens to profits in the long run in a perfectly competitive market?


A

All firms will generate normal profits due to market entry and exit.

22
Q

How does a monopoly affect market prices?


A

A monopoly can fix prices, leading to high prices and limited choices for consumers.

23
Q

What are 3 advantages of a monopoly?


A

Economies of scale
Stability of prices
Increased R&D spending

24
Q

What is an oligopoly?


A

An oligopoly consists of a few companies that exert significant influence over a market.

25
Q

What are some advantages of oligopoly?


A

Non-price competition, joint R&D, and economies of scale.

26
Q

What factors make it easier to become a monopoly in the digital economy?
(6)

A

High switching costs
“Winner takes all” phenomenon
Economies of scale
Convergence of digital services
AI & Data analytics
Difficulty in regulation

27
Q

What are the potential uses of IT in market competition?
(5)

A

Threat of new entrants
Buyers’ bargaining power
Suppliers’ bargaining power
Threats of substitute products and services
Competition among traditional rivals