L23-L24 Data Acquisition Approaches Flashcards
Compare & contrast primary versus secondary data.
Primary Data | Secondary Data:
1) Collection purpose: Specifically for research qn at hand | For other purposes
2) Data variables: Exact data variables needed to answer research qn collected | Limited to existing data variables collected
3) Missing data: Can be minimised as data collection process is controlled by researcher | Often a problem as actual data collection is NOT w/in researcher control
4) Accessible population: May be less representative of target population | More representative of target population
5) Collection process: Involved | Rapid and easy
6) Collection cost: Costly | Less costly
7) Collection time: Time-consuming | Less time-consuming
List the three main primary data collection
methods.
1) Experimental Method:
- Laboratory-based experiment
- Controlled trial
2) Observation Method (NOT to be confused with observational study design!)
3) Survey Method
- In-depth interview
- Focus group discussion
- Questionnaire
Describe how data is collected via the experimental method.
Research method used to test a hypothesis by seeking to establish a causal relationship between dependent & independent variables
- Involves manipulation of independent variable (e.g. Tx) while trying to keep all other variables constant, so as to measure the effect of independent variable on one or more dependent variables (e.g. outcome)
- Data collection via case report form (CRF)
Describe how data is collected via the observation method.
Research method enabling researchers to systematically observed & record people’s behaviour, actions and interactions.
Either via non-participation observation or participant observation:
1) Non-participant: Researcher conducts observation w/o participating in activities that he/she is observing (from outsider’s perspective)
2) Participant: Researcher observes through exposure to or involvement in the day-to-day or routine activities of study subjects (from insider’s perspective)
Discuss the strengths & limitations of using the observation method to collect primary data.
(+) Independent of subjects’ willingness to respond
- Relatively less demanding of subjects’ active cooperation as compared w/ survey method
(+) Useful for studies that involve subjects who are NOT capable of giving verbal report of their feelings
(+) Allows researcher to directly see what people do rather than relying on what people say they did (i.e. prevent reporting bias)
(-) Time-consuming
(-) Does not increase your understanding of why people behave as they do
(-) Required skilled observers
(-) Researchers need to refrain from interpretation
(-) Susceptible to Hawthorne effect (or observer effect)
- Hawthrone effect: a phenomenon where study subjects change their behaviour due to awareness of being observed
Discuss what considerations you have to take when using the observation method to collect primary data.
1) What should be observed?
- Type of note-taking: Recording sheet & checklist, observation guide or field notes
2) How the observations should be recorded?
- Pen-and-paper, audio or video recording
3) How the accuracy of observation can be ensured?
Describe how data is collected via in-depth interviews under the survey method.
One-to-one method of data collection that involves an interviewer & an interviewee discussing specific topics in depth
- A conversation with a purpose to gain insight into certain issues
- Less of a discussion, BUT interviewer needs to remain neutral
- Attempt to guide interviewee to answer & NOT judge
Discuss the strengths & limitations of using in-depth interviews under the survey method to collect primary data.
(+) Gains information on people’s personal experiences, stories, feelings etc.
(+) Useful for sensitive topics
(+) Gains in-depth information
(-) Time-consuming
(-) Susceptible to interviewer bias
(-) Needs skills to establish rapport, use motivational probes, listen & react to interviewees
(-) Flexibility needed to change topic order in interview guide following interviewee’s story
(-) Lots of transcription required
Discuss what considerations you have to take when using in-depth interviews under the survey method to collect primary data.
1) Using a semi-structured interview guide to prompt data collection
- Establishing rapport between interview & interviewee first with general, simpler questions
- Asking questions in an open, empathetic way
- Motivating interviewee by probing
- Close w/ open, general questions to “hop” out of intrusive approach
2) Research instrument: Are the interview questions posed in a language & using words understandable to interviewee?
- Consider translating before interview & conduct back-translation to verify accuracy; NOT on-the-go translation!
- Pilot-testing for newly crafted research instrument / interview guide
3) Pilot-testing:
- Are all questions understood as intended?
- Do any questions need to be reworded to improve clarity?
- Is the order of questions logical?
- Will the information gained help to answer the research question?
- Is the research instrument too long / too short?
4) Data collection:
- Manual note-taking
- Audio recording
- Video recording
- Combination of the above
Describe how data is collected via focus group discussion under the survey method.
Involves a focus on specific issues, with a predetermined group of people, conducting an interactive discussion
- Aimed to gain a broad range of views on the research topic
- 6 to 8 pre-selected participants comprising of a moderator & a note-taker
- As long as one participant does NOT consent to recordings, NEED to use manual note-taking of opinions & audio/visual cues!
Discuss the strengths & limitations of using focus group discussions under the survey method to collect primary data.
(+) Large volume of information
(+) Identify a wide range of views
(+) Identify new & unanticipated views
(+) Useful for exploratory, explantory & evaluative research
(-) Susceptible to interviewer bias, based on interviewer’s interpretation / guidance to certain answers
(-) Discussion can be dominated or sidetracked by a few individuals
(-) Required skilledmoderator to conduct the group discussion & manage group dynamics
(-) Less confidential
(-) Influence of social pressure
(-) Responses are not independent; thus does NOT provide valid information at the individual level (i.e. information is specific to group, rather than individuals w/in focus group, since others may introduce bias in their opinions)
(-) Information is NOT representative of other groups w/in study
Discuss what considerations you have to take when using focus group discussion under the survey method to collect primary data.
1) Composition of focus groups:
- Homogeneity among participants: more likely to share their views & experiences with others who are similar to themselves
- Level of familiarity among participants: Recruiting a group of strangers is often preferred as greater anonymity may allow participants to contribute more freely to discussion
2) Discussion guide:
- Funnel design: Intro (cognition) -> broad opening qn (rapport) -> specific qn (data collection) -> closing qn (closure) -> post-discussion qn (addn info.)
- Type of discussion: Moderated-dominated discussion or interactive group discussion
3) Research instrument: Are the interview questions posed in a language & using words understandable to interviewee?
- Consider translating before interview & conduct back-translation to verify accuracy; NOT on-the-go translation!
- Pilot-testing for newly crafted research instrument
4) Pilot-testing:
- Are all questions understood as intended?
- Do any questions need to be reworded to improve clarity?
- Is the order of questions logical?
- Will the information gained help to answer the research question?
- Is the research instrument too long / too short?
5) Data collection:
- Manual note-taking
- Audio recording
- Video recording
- Combination of the above
Describe how data is collected via questionnaires under the survey method.
Consists of a number of questions printed or typed in a definite order on a form or set of forms.
Designed with the purpose of seeking specific information from respondents.
Under what situations are questionnaires useful for primary data collection?
1) Limited resources & require data from many people
2) Gather data about knowledge, beliefs and attitudes
3) Important to protect the privacy of participants
Discuss what considerations you have to take when using questionnaires under the survey method to collect primary data.
1) Requires good question design principles
- Answers to questions become data for analysis, thus it is crucial that good question design principles are utilised in questionnaire construction or selection
- Be concise & clear; AVOID big words, technical jargons, double negatives; include time frame at beginning of question
- Be complete in providing options in closed-ended qn (e.g. do not have gaps, do not overlap categories)
- AVOID double-barreled questions (e.g. Do you like A and/or B?
- AVOID bias and leading questions
2) Use previously well-tested instruments, if available
- Save development time of instrument or adopt parts of it before developing additional qn
3) Pilot-test / Pretest questions well before adopting in study
(a) Are the interview questions posed in a language & using words understandable to interviewee?
- Consider translating before interview & conduct back-translation to verify accuracy; NOT on-the-go translation!
- Cross-cultural adaptation will require pre-testing!
(b) Pilot-testing for newly crafted research instrument:
- Are all questions understood as intended?
- Do any questions need to be reworded to improve clarity?
- Is the order of questions logical?
- Will the information gained help to answer the research question?
- Is the research instrument too long / too short?
4) Administration of questionnaire: Self-administered or interviewer-administered?
5) Delivery of questionnaire: Mail/e-mail, telephone or in person?