L2- External A. & Resource Integration Flashcards
two attributes of tangible resources
visible
quantified
define capability
Capabilities are a company’s ability to perform a specific set of tasks using its resources.
how is value measured?
products performance characteristics and attributes for which customers are willing to pay
define core competencies
core competencies are resources and capabilities that serve as a source of competitive advantage
define competitive advantage
competitive advantage is when a firm implements a strategy that competitors are unable/ find too costly to duplicate.
does the resource based view of the firm assume resources are mobile or immobile?
IMPERFECTLY MOBILE
define valuable within VRIN
does it allow the firm to exploit its opportunities or neutralize threats form the external environment
define inimitable within VRIN
is the resource costly/ hard to imitate due to historical conditions, social complexity, and causal ambiguity (about features e.g coffee capsules)
nonsubstitutable within VRIN
there are no strategic equivalent resources or capabilities.
similarities btw vrin and value chain anlaysis
- internal analysis
- explores sources of competitive advantage
how does value chain analysis explore sources of comp. adv?
by examining how each activity in the value chain contributes to the firm’s cost structure or differentiation.
define value chain analysis
a tool for internal analysis that dissects a company’s operations into primary and support activities.
the goal of value chain analysis
identify strengths, weaknesses, and opportunities for improvement within the firm’s value creation process.
types of primary activities (5)
- inbound logistics
- outbound logistics
- operation
- marketing and sales
- service
types of support activities (4)
- firm infrastructure
- HR management
- tech dev.
- procurement
define procurement
sourcing and acquiring the resources needed for primary activities.
what does firm infrastructure (under support) include?
management, planning, finance, and other support functions.
inbound logistics (primary)
receiving, storing, and distributing inputs for production.