L1.1; Why Study Marketing? Flashcards
is more than a concentration within a business major. More accurately, it describes a collection of skills that are useful in any career.
Marketing
(Significance of Marketing)
Significance of Marketing
(enumerate)
- Get to Know the Customer
- Learn How to Captivate
- Read and Understand Data
- Deal With People
- Gain Awareness
As a ____________________________, marketing is a vital function of any business’ operation.
As a professional discipline, marketing is a vital function of any business’ operation.
(Significance of Marketing)
It explores customer perceptions and journeys as primary sources of profit.
marketing
(Significance of Marketing)
It also utilizes various data to make smart and insightful business decisions.
marketing
(Significance of Marketing)
On a broader scale, ____________________ transcend the business world and are used in many careers.
marketing skills
(Significance of Marketing)
Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect ____________, ____________, and _________________.
Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses.
(Significance of Marketing)
Even with the most robust business plans, it’s the ____________ who make the rules.
customers
(Get to Know the Customer)
They drive brand equity through their various perceptions and journeys. And that means companies must be closely attuned to their ________________ base if they want their brand to grow.
customer
(Get to Know the Customer)
Similarly, the ability to understand the wants and needs of different groups of people is useful in any job.
Get to Know the Customer
Marketing teaches that customer/employee/stakeholder/patient insight is a large factor in determining success.
Get to Know the Customer
This largely dictate the decision-making process for many consumers.
Perceptions of truth
(Learn How to Captivate)
Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding.
Learn How to Captivate
Consumers make purchases based on how products and services are?
packaged
(Learn How to Captivate)
It is not a decision based on truth, but rather the perception of truth. The ability to influence decision and buying habits is a useful skill, even outside of a conventional marketing role.
Learn How to Captivate
Marketing teaches valuable skills in data interpretation.Though not always stated as a job function, many companies delight in having candidates who know how to read data.
Read and Understand Data
Marketing experience, even if it’s just a course or two, can lend to foundational knowledge in data interpretation and analytics. This exposure can then be used in any job that relies on customer feedback, data, or metrics to inform success.
Read and Understand Data
No matter what the field or industry, the ability to ________ and ________________________ is integral to making strategic decisions.
No matter what the field or industry, the ability to read and understand data is integral to making strategic decisions.
(Read and Understand Data)
Marketing explores ________________ as an important function of a business.
human interaction
(Deal With People)
Not only are marketers tasked with understanding customer experiences, but they are also expected to know how to communicate with diverse audiences with varying levels of cooperation.
Deal With People
In other words, marketing imparts communication tactics that are useful in dealing with different groups of people.
Deal With People
So, whether it’s a doctor in a hospital or a lawyer in an office, understanding how to ________________________________________ is invaluable in the workplace.
communicate with different people
(Deal With People)
Marketers stay in the know because ____________ keeps them close to their customers.
awareness
(Gain Awareness)
Marketing prepares students for more than just a career in ____________.
business
Marketing is a thorough exploration of ____________________, ____________________, ________________, ____________________, ________, and much more
Marketing is a thorough exploration of customer perceptions, buyer personas, messaging, communication, data, and much more
A marketing subject/degree, even if it is not utilized in a traditional business setting, equips students to act as well-rounded,________________.
critical thinkers
Not only do marketers present impeccable skills in data interpretation, but they also offer the higher-level thinking that turns analytics into strategy. Even if it is just a course or two, foundational knowledge in marketing makes savvier professionals — no matter what the industry.
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