L1 - Types of Conformity Flashcards
social psychology
looks at the relationships between people and how people affect each others behaviour (social influence)
conformity
conformity is a form of social influence where a person changes their BEHAVIOUR, ATTITUDES or BELIEFS so that they are IN LINE WITH THE MAJORITY
why does conformity occur?
conformity occurs because of PRESSURE FROM THE MAJORITY, this pressure can be REAL OR IMAGINED
compliance
compliance is when individuals adjust the BEHAVIOUR, ATTITUDES or BELIEFS they show in PUBLIC so that they are IN LINE WITH THE MAJORITY
there is NO CHANGE TO PRIVATE BEHAVIOUR, the change in behaviour, attitudes or beliefs only lasts while the GROUP IS PRESENT
two words to describe compliance
compliance is a TEMPORARY and SUPERFICIAL form of conformity because the change in behaviour, attitudes or beliefs only lasts while the group is present
internalisation
internalisation is when individuals adjust their behaviour, attitudes or beliefs PUBLICALLY AND PRIVATELY in so that they are in line with the majority
why does internalisation take place?
the individual examines their own behaviour, attitudes or beliefs based on what others are sayin and decides that the MAJORITY IS CORRECT so they take the majority viewpoint as their own
two words to describe internalisation
DEEPER and more PERMANENT type of conformity - the effects don’t just last while the group is present because the individual’s privately held views are also changed
identification
identification is when an individual accepts social influence because they want to be ASSOCIATED with a ROLE MODEL or GROUP
by adopting the role model/group’s behaviour, attitudes or beliefs they feel CONNECTE to the role model/group