L1: Definition, Process, and Models of Communication Flashcards
The exchange of messages between sender and receiver where each take turns to send or receive messages
Transactional Model
Both sender and receiver are known as communicators and their role reverses each time in the communication process
Transactional Model
The processes of sending and receiving occurs at the same time
Transactional Model
Most general model of communication
Transactional Model
Everyday talk and interactions
Transactional Model
This model is more efficient for communicators with similar environment and individual aspects
Transactional Model
Also known as convergence model
Interactive Model
Exchange of ideas and messages taking place both ways from sender to receiver and vice versa
Interactive Model
Components for the Interactive Model to work
Encoder-Source-Decoder
Message
Feedback
Field of Experience
The information sent during the interaction
Message
The decoder forms a second message after receiving the first
Feedback
The experience and knowledge that the source possess which affects the message formation and interpretation
Field of experience
The communication being put out happens in a straigh line
Linear Model
Proposed by Adler and Rodman (2011)
Modern models
The 3 models
Linear, Interactive, and Transactional
Comparatively simpler structures that provide meaningful understanding to communication
Modern models
Proposed the Modern Models
Adler and Rodman (2011)
Everything that makes a person unique
Field of experience
Used to interpret the message and create a response
Field of experience
Third model of communication
Schramm’s Model of Communication
Father of Mass Communication
Wilbur Schramm
Model of communication - 1955
Schramm Model