L1 Flashcards
1
Q
Benefits of research
A
Target market, client needs and wants, develop understanding, anthropometrics and ergonomics
2
Q
Secondary
A
Data carried out by someone else
3
Q
Primary
A
Data carried out by you
4
Q
Xample of primary
A
Focus groups, questionare
5
Q
Focus groups
A
Instant response, customer reaction
6
Q
Ergonomics
A
How humans interact with objects
7
Q
Anthropometrics
A
Measurement of physical properties of the human body
