Kursinfo

Question 1

Which are the two primary themes of Marketing and Strategy I?

Answer 1

· Successful marketing strategies deliver superior customer value.

· Successful implementation of these strategies requires a high level of market orientation – a market-driven organization has superior skills in understanding, attracting, and keeping customers.

Question 2

Which are the six intended learning outcomes for Marketing and Strategy I?

Answer 2

· Develop an understanding of how marketing theory and practice can benefit an organization by creating and delivering value to its customers and stakeholders.

· Demonstrate the ability to gather, critically evaluate, and analyze relevant information using marketing frameworks to make decisive recommendations for action in a given marketing situation.

· Identify marketing challenges, create strategic solutions, and recommend tactical plans that demonstrate your knowledge of integrated marketing concepts and your appreciation for the inherently strategic nature of contemporary marketing and for the role marketing plays in business strategy and performance.

· Show awareness and sensitivity for the global and fast-paced nature of marketing and markets.

· Demonstrate oral and written communication skills by using persuasive and evidence-based arguments in support of wellgrounded
management actions.

· Demonstrate team management by producing professional reports and presentations developed through team collaboration.

Question 3

Which are the different types of assignments in Marketing and Strategy I, and how much do they weigh on the grade?

Answer 3

Individual Assignments (55%)
• Readings and questions for external guests for each class (P/F)
• Individual participation (10%)
• Final Exam (45%)

Group Assignments (45%)
• Seminar Hand-ins and Cases (P/F)
• Marketing Plan Presentations and Report (40%)
• Live Case Integration Module (5%)