KT 3 - 1.3.1 Demand, 1.3.2 Supply, 1.3.3 Price Determination Flashcards
Demand
the willingness and ability to pay for a good.
Demand schedule
a table showing the quantities demanded at a different price levels, e.g. hot chocolate – above.
Demand curve
a graphical representation of the relationship between quantity demanded and price.
Consumer sovereignty
market forces being consumer demand interacting with producers’ supply leading to an allocation of resources.
Movement along the demand curve
either a contraction or an expansion.
Contraction of demand
move up and left on a demand curve when price rises.
Expansion of demand
move down and right on the demand curve when price falls.
Determinants of demand
factors which influence demand for a good. •Price •Income •Tastes •Advertising •Population •Complementary goods •Substitutes
Shift in the demand curve
when quantity demanded changes for reasons other than price- e.g. a change in incomes or tastes and fashions.
Supply curve
graphical representation of the relationship between quantity supplied and price, for all suppliers in the market.
Supply
the willingness and ability of a producer to supply a good.
Short run
the time period in which the quantity of at least one component in production cannot be changed.
Long run
the time period in which the quantities of all factors of production can be changed.
Determinants of supply
price, state of technology, entry and exit of firms, taxes and subsidies, costs of production and external shocks.