KS5 BTEC Sport - Unit 22 - Investigating Business in Sport

Question 1

Types of Sport and Active Leisure Businesses

Answer 1

Private, Public, Voluntary

Question 2

Private

Answer 2

Sole trader; partnership; private limited company; public limited company; cooperative

Question 3

Public

Answer 3

Public corporation; Local Authority

Question 4

Voluntary Sector

Answer 4

Charitable trust

Question 5

Scope of business activities

Answer 5

Local; National; International; Multi-National

Question 6

Size of business

Answer 6

Micro, Small, Medium, Large

Question 7

Micro

Answer 7

Up to 9 staff

Question 8

Small

Answer 8

10-49 staff

Question 9

Medium

Answer 9

50-249 staff

Question 10

Large

Answer 10

more than 250 staff

Question 11

Aims and objectives of business

Answer 11

Private sector, Public sector, Voluntary sector

Question 12

Private sector

Answer 12

Make profit; growth; market leadership

Question 13

Public sector

Answer 13

Cost control; service quality; meeting government standards

Question 14

Voluntary sector

Answer 14

Supporting communities

Question 15

Objectives

Answer 15

SMART - specific, measurable, achievable, relevant, time bound

Question 16

Programmes to promote participation

Answer 16

Health/fitness programs; Educational; sports; gym; swimming; to enable demand; to serve specific groups

Question 17

Services

Answer 17

Instruction; therapeutic; customer service

Question 18

Additional facilities

Answer 18

Refreshments; car parking; changing areas; lockers; creche

Question 19

Customer groups

Answer 19

Demographic; Purpose

Question 20

Demographic

Answer 20

Age classification; gender; ethics minority; disability; socio-economic groups

Question 21

Purpose

Answer 21

Specific sport/activity; weight loss; personal image; health maintenance; training for performance; charitable

Question 22

Meet the needs of a customer

Answer 22

Staff; Provision; Legal; Requirements

Question 23

Stakeholders and their influence on Business - Types of stakeholders?

Answer 23

Internal and External

Question 24

Internal

Answer 24

Managers; Employees; Owners; Shareholders

Question 25

External

Answer 25

Suppliers; Competitors; Creditors; Customers; Government agencies and departments; Communities; Interested groups; Trade associations; fundraisers

Question 26

Relevant Laws, Legislation and Safeguarding

Answer 26

Equality and Diversity Legislation; Safeguarding; Data protection; Health and Safety Legislation; Employment Legislation

Question 27

SWOT analysis

Answer 27

Strengths; Weaknesses; Opportunities; Threats

Question 28

PESTLE analysis

Answer 28

Political; Economic; Social; Technology; Legal; Environmental

Question 29

Job Roles & Person Specifications

Answer 29

Executive/Manager/Owner; Superviser; Qualified Sports Leaders/Instructor/coach; Support Staff (administration, cleaning, security, IT); Trainee; Volunteer; Job Descriptions = level of decision making, skills required

Question 30

7 P's

Answer 30

Product, Promotion, Process, Place, Price, People, Physical Environment

Question 31

Product

Answer 31

Product life cycles, unique selling points (USPs) and product range – the most successful businesses find out what their customers want. There is no point developing or trying to sell customers something they do not want.

Question 32

Price

Answer 32

Pricing strategies – a product is only worth what a customer is willing to pay for it. Pricing should be competitive but remember not to price yourself out of the market or sell something at a loss. If you do, you will go out of business very quickly!

Question 33

Promotion

Answer 33

The ‘promotional mix’ – a marketing term describing various promotion methods such as: - Advertising, - Digital promotion - Social media - Target market - Brand image (celebrity endorsements) - Above the line (mass media methods e.g. TV advertising) - Below the line (specific, memorable methods focused on groups of customers.

Question 34

Above the line

Answer 34

- Methods that reach a mass audience - Non-specific, not targeted at a specific customer group - This method is good to build the brand, make customers aware of the product or services they are offering/selling E.g: - TV adverts - Radio adverts - Magazine and newspaper full page ads

Question 35

Below the line

Answer 35

- More specific advertising - Targets particular customer groups - Excellent method if the product is very niche (specific) - Doesn't target the masses! E.g: - Leaflets - Outdoor adverts - Product Demo's