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BTEC National Unit 22 > KS5 BTEC Sport - Unit 22 - Investigating Business in Sport > Flashcards

KS5 BTEC Sport - Unit 22 - Investigating Business in Sport Flashcards

Learning Aim A/B/C

1
Q

Types of Sport and Active Leisure Businesses

A

Private, Public, Voluntary

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2
Q

Private

A

Sole trader; partnership; private limited company; public limited company; cooperative

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3
Q

Public

A

Public corporation; Local Authority

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4
Q

Voluntary Sector

A

Charitable trust

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5
Q

Scope of business activities

A

Local; National; International; Multi-National

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6
Q

Size of business

A

Micro, Small, Medium, Large

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7
Q

Micro

A

Up to 9 staff

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8
Q

Small

A

10-49 staff

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9
Q

Medium

A

50-249 staff

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10
Q

Large

A

more than 250 staff

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11
Q

Aims and objectives of business

A

Private sector, Public sector, Voluntary sector

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12
Q

Private sector

A

Make profit; growth; market leadership

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13
Q

Public sector

A

Cost control; service quality; meeting government standards

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14
Q

Voluntary sector

A

Supporting communities

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15
Q

Objectives

A

SMART - specific, measurable, achievable, relevant, time bound

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16
Q

Programmes to promote participation

A

Health/fitness programs; Educational; sports; gym; swimming; to enable demand; to serve specific groups

17
Q

Services

A

Instruction; therapeutic; customer service

18
Q

Additional facilities

A

Refreshments; car parking; changing areas; lockers; creche

19
Q

Customer groups

A

Demographic; Purpose

20
Q

Demographic

A

Age classification; gender; ethics minority; disability; socio-economic groups

21
Q

Purpose

A

Specific sport/activity; weight loss; personal image; health maintenance; training for performance; charitable

22
Q

Meet the needs of a customer

A

Staff; Provision; Legal; Requirements

23
Q

Stakeholders and their influence on Business - Types of stakeholders?

A

Internal and External

24
Q

Internal

A

Managers; Employees; Owners; Shareholders

25
Q

External

A

Suppliers; Competitors; Creditors; Customers; Government agencies and departments; Communities; Interested groups; Trade associations; fundraisers

26
Q

Relevant Laws, Legislation and Safeguarding

A

Equality and Diversity Legislation; Safeguarding; Data protection; Health and Safety Legislation; Employment Legislation

27
Q

SWOT analysis

A

Strengths; Weaknesses; Opportunities; Threats

28
Q

PESTLE analysis

A

Political; Economic; Social; Technology; Legal; Environmental

29
Q

Job Roles & Person Specifications

A

Executive/Manager/Owner; Superviser; Qualified Sports Leaders/Instructor/coach; Support Staff (administration, cleaning, security, IT); Trainee; Volunteer; Job Descriptions = level of decision making, skills required

30
Q

7 P’s

A

Product, Promotion, Process, Place, Price, People, Physical Environment

31
Q

Product

A

Product life cycles, unique selling points (USPs) and
product range – the most successful businesses find out what their customers want. There is no point
developing or trying to sell customers something they do not want.

32
Q

Price

A

Pricing strategies – a product is only worth what a customer is willing to pay for it. Pricing should be competitive but remember not to price yourself out of the market or sell something at a loss. If you do, you will go out of business very quickly!

33
Q

Promotion

A

The ‘promotional mix’ – a marketing term describing various promotion methods such as:

  • Advertising,
  • Digital promotion
  • Social media
  • Target market
  • Brand image (celebrity endorsements)
  • Above the line (mass media methods e.g. TV advertising)
  • Below the line (specific, memorable methods focused on groups of customers.
34
Q

Above the line

A
  • Methods that reach a mass audience
  • Non-specific, not targeted at a specific customer group
  • This method is good to build the brand, make customers aware of the product or services they are offering/selling

E.g:

  - TV adverts
  - Radio adverts
  - Magazine and newspaper full page ads
35
Q

Below the line

A
  • More specific advertising
  • Targets particular customer groups
  • Excellent method if the product is very niche (specific)
  • Doesn’t target the masses!

E.g:

  - Leaflets
  - Outdoor adverts
  - Product Demo's

BTEC National Unit 22 (1 decks)

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