Kristi Flashcards

1
Q

What professional achievement are you most proud of?

A

General theme of jumping headfirst into roles and taking a risk.

E.g. product, royal commission, reslife, Helia new product, strategy
My contribution to the enterprise transformation at ResLife.

Cover off:

  • Reputation for tackling the tricky problems that are more ambiguous
  • Proven capability to stand up teams quickly to deliver

Examples:
- Establishing Agile ways of working at RL (front runner)
- Currently AI strategy, ways of working, product development

For AI: We built a few Australia-first and some world-first AI models and proved they could be used in practice. And my business unit by far the most progressed and was held up as best practice.

I took a risk jumping into something new and did pretty well.

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2
Q

What personal achievement are you most proud of?

A

Two things:

  1. Support I’ve been able to provide my family when they’ve needed it.
  2. Academic achievements - first in extended family to go to uni, let alone masters degree
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3
Q

What culture do you prefer?

A
  1. Transparency and accountability
  2. Collaboration - all driving toward the same goals
  3. Innovative and open to trying new things - failure
  4. Self reflective/honest with self

Examples - RL for transparency. AMP for innovation.

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4
Q

What motivates you?

A
  1. I just want whatever I’m doing to be as good as it possible can
  2. The types of problems that I’m working on
  3. Execution and knowing that I’m having a positive impact on customers
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5
Q

How would you convince executives about the viability of a new concept or change?

A

Three things:
1. Data-driven
2. Evidence based (show early progress)
3. Understand stakeholder interests

Example:
When starting at Helia there was almost no focus on end customer.
I’ve made it a bit of a personal mission to change that.
1. Data: sized up the TAM of those without 20% not going to a broker. A 0.5% change in sentiment could equal x premium revenue.
2. Tested a number of narrative changes with groups of customers to demonstrate how it resonates. Real customers..
3. Stakeholders concerned about how to do it, costs involved. Mapped this out and brought in experts

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6
Q

How would you measure outcomes?

A

Agile ways of working really help with this..

Big fan of OKR’s done properly with clear alignment between strategy and activity.

Example - currently refreshing OKR process. Was also the Agile front runner at RL.

Example - setting KRs that are long term. Our govt strategy is one example. We won’t see results for some time but we’re tracking things like how often LMI is mentioned as something to be avoided in govt media

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7
Q

Key difference between direct and retail insurance products

A
  • ensuring simplicity and that customers have all information they need.
  • Lapse rates. More focus on retention
  • commercials - more significant acquisition cost (focus on minimising)
  • reliance on strategic relationships and focus on winning tenders
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8
Q

What was the most challenging task in your career so far? What did you learn from it?

A

Royal Commission. Not the most tricky individual task but the most challenging extended period of time due to: Family and friends didn’t understand and saw the media

I learnt:

  1. I’m extremely resilient and do well in very challenging situations. Tend to be relied upon as a “rock” and “unflappable”
  2. As you’re probably aware, a many of the issues were related to poor design and poor controls, a lot of bandaids on legacy systems and no investment in simplification. I definitely have a heightened sense of unintended customer impacts form these decision and from debt (tech, process, decision).
  3. Learnt about complex adaptive systems and how a machine like AMP responds in a Chaotic paradigm. Didn’t have a name for it then but have since found Dave Snowden’s cynefin framework. Specifically in Chaos, you should act, sense and respond. You don’t have time to plan.
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9
Q

What’s the biggest set-back you’ve faced?

A

Two examples and the consistent theme is managing expectations and motivation of the team.

One that comes to mind is deploying AI in a legacy business resulted in frequent setbacks and a lot of putting out fires.

Data wasn’t reliable, or available, and was being separated from AMP at the same time. This resulted in frequent delays and managing expectations.

I also had the issue of conflicting stakeholder interests, resulting in poor decisions about vendors which were critical in some failures.

Lesson was that more time needed to be spent collaborating across the business and ensuring priorities were aligned.

Second is when the RC started, capital needed to be redirected and my expertise was needed elsewhere. Stopped deployment of our direct product then.

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10
Q

How do you help underperforming team members?

A

It depends on why they’re underperforming, so the first step is to identify that.

  1. Personal issue: discuss and provide support where we can.
  2. Capability related: can we have more training support or a buddy.
  3. Capacity related. Can we divert tasks.

It’s also important to make a call quickly about whether the role is just wrong for that particular person.

Example: Rebecca, I dragged it out because I persisted with capability uplift for too long and it impacted the rest of the team.

I started from a position of wanting to help and uplift everyone, I then swung the other way and really focused on poor performance. Now I’m at a happy medium.

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11
Q

What is the most difficult or annoying thing your leader can do?

A

A leader will quickly lose my trust if they don’t do what they say they’re going to do, or they don’t communicate things that are critical to performing my job.

I also expect them to trust me with information and enable me to do my job.

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12
Q

Tell us about how you deal with taking on existing teams?

A
  1. When I started managing teams I probably had the tendency come in like a tornado. I’ve learnt to take the time to listen and understand before making any significant changes
  2. I have stepped into many roles and dealt with a lot of senior stakeholders where the need to prove my capability has been strong, but I’ve always managed to.
  3. I also know that I can’t be an expert in everything, which is a good thing, so identifying early who you need to rely on.
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13
Q

Tell us about a time when you’ve experimented to achieve an outcome

A

The key to successfully building the right product or service is incrementally testing and iterating. I’m a big believer in small, purposeful experiments. What’s the smallest deliverable that will give results.

NEW EXAMPLE: NAMING OF LMI

One example is as part of the Claims transformation we wanted to identify firstly which claims to STP vs paying extra attention to because they could be more variable, and then which claims would respond to different types of rehab.

We built many pilot machine learning models and created specific experiments to determine the best approach before even starting a scaled build on the ML platform.

We found a few things:

  1. It was really important to direct claims to the right case manager - it had a huge impact on the outcome (something like 30%). Someone skilled in RTW wasn’t necessarily good at negotiating a settlement. So an important part of scaling was identifying skillsets.
  2. The most important data to determine claim outcome was actually bio-psycho-social. So for the rehabilitation AI model, there was no point in investing in a big build until we’d found a way to get that data.

Summary: we saved a lot of time and investment by experimenting early and building iteratively, and also got much better claims outcomes.

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14
Q

What are some prioritisation methods you use?

A

Key is having clear business objectives and cascading key results aligned to the strategy.

Value focus.

If you set and communicate those at the business level, the business unit level and the squad level, it’s a lot easier to build your roadmap and prioritise your delivery.

Some specific frameworks I have used:

  • 2x2’s with metrics such as value/impact, customer satisfaction, time taken/effort, investment required, immediacy of impact
  • MoSCoW
  • Feasibility, Desirability and Viability

Example:
As part of developing our AI strategy I’ve had to explore the universe of possibilities and whittle it down to what do we need to act on immediately, what should we build a plan for and what should we having a watching brief on. I did this through identifying impact and time to impact.

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15
Q

Tell us about working with people whose ideas differ from yours.

A

I am a bit of a fish out of water at H. I’m significantly more forward looking and I’m working with a few people who have been at an LMI provider for 20+ years. There’s a lot of push back on trying new things. So I consider what their interests might be and what’s creating the pushback.

Example:
- I’ve been trying to start bringing in strategic execution software. I’m getting a bit of pushback from the person running PMO in tech ops, who look after our contracts
- While they’re good at tracking activity through JIRA and Confluence, they haven’t had any focus previously on outcomes. It’s a new level of transparency
- I’m sitting with her to go through the current state, and explain how I see the future working and taking her feedback on board.
Understanding that it’s scary but we’re going to do it anyway.

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16
Q

Tell us an interesting fact about yourself.

A
  1. I love doing extreme activities.
  2. Something that’s contributed a lot to who I am is that half my family is deaf - my mum and my brother. I’ve been very independent from a very young age and also have always taken more of a leadership role speaking for and organising my family a lot.
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17
Q

What are your strengths?

A
  1. Influence and communicate the vision - getting buy-in through clearly articulating the value of each deliverable. A lot of experience doing this at senior levels.
  2. Guiding others to step up - make data-driven decisions, understand value drivers, putting frameworks in place for others to execute and then trusting my teams.
  3. Interconnected thinking - seeing the big pictures and connecting dots. Responding to evolving market dynamics and challenging others to anticipate the wider impact
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18
Q

What are your weaknesses?

A
  1. Impatient with process for processes sake. I recently attending a 4 hour ERMC meeting with a 100 page pre-read of memos that were all bespoke. At RL had a 400 page process for assessing a death claim.
  2. Overly ambitious with what can be achieved in short timeframes. Positive: bias to optimism. Becomes more of a problem when I convince my team of their abilities too and someone needs to be the voice of reason.
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19
Q

How will you deal with your lack of Direct insurance experience

A
  1. Tender process management. Been involved in group insurance tenders at AMP, have managed partner products (e.g.through IAG). Biggest tender was actually AMP’s largest ever outsource provider (Deloitte) for the FFNS remediation project. Will need to develop muscle in this space. Currently tendering for CBA’s LMI business (again).

I’ll tackle them through:
1. Knowing what I don’t know and who does.
2. My ability to get up to speed quickly. Have done this throughout my career. I tend to just dive in and figure it out, determine who I need to lean out. Examples: Rewriting the corporate strategy for LMI. Developing AI strategies. Led the claims business unit.

  1. Have also worked with several direct products as investor (reverse mortgage and deposit gap loans), including getting a number of partnerships in place (e.g. AMP Bank)
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20
Q

Tell us about a time you built a whole new software product or suite from scratch?

A

First - talk about frameworks (Developed the PDGL at Helia). HCD practices to 1. deeply understand the problem you’re solving. 2. Explore solutions and validate riskiest assumptions quickly (DVF). 3. Detailed design with test and learn - get it in front of customers to generate feedback early. 4. Build and iterate.

At Resolution Life I was crew lead responsible for the build of an entirely new low-code Claims system incorporating AI through an API ecosystem.

  1. MVP of Life claims system and having SME’s in squads, as well as testing and shoulder checking as it was built. “customer input”. Started with problem - speed, processes, etc. Designed a North Star with their input. Then built and test and learn, small releases.
  2. OSQO - I have also supported one of our startups to get to market with an entirely nascent product, negotiated the arrangement with a mid-tier bank and ensured their product was fit for market
21
Q

Tell us about a time you made a mistake

A

ResLife:
- I’m very comfortable to push back on things when I don’t agree
- At ResLife I feel like there are things I didn’t agree with that I could have pushed back on more than I did
- I raised a few things about conflicts of interest (selecting vendors that weren’t the best), speed at the expense of customer experience (e.g. wanting me to switch systems before they were ready), some behaviours I didn’t agree with
- But I could have taken even more of a stand really

22
Q

Where do you see yourself in 5 years?

A

I don’t have a specific role in mind.

I want to be in an industry that makes a genuine social impact and have delivered meaningful change in that industry. I want to be at a company with scope for professional growth.

23
Q

How would you describe your leadership style?

How would your team describe you?

A

Failure is not a dirty word - RL
Unflappable - current leader
Calm and analytical - SLT
Tend to think several steps ahead
Supportive of my team
Reliable - I do what I say I’m going to
Fair but with high expectations

24
Q

How would your friends describe you?

A
  • Adventurous
  • Strong principles - have a clear line
  • Even tempered - don’t have many ups and downs
  • Loyal
25
Q

What are some skills you want to learn?

A
  1. I have focused on strategy, AI and board engagement in recent years. I have a strong background in product, pricing, operational insurance, tranformation and HCD aspects.
  2. Weaker on leading tenders (although am part of our CBA tender team), and the direct digital marketing detail
26
Q

What would your first 3 months look like?

A
  1. My first priority would be to thoroughly assess the current portfolio. This includes reviewing performance metrics, profitability analysis, customer feedback, and competitive positioning.
  2. Get to know the business, the team, culture, and our objectives/strategy and your expectations. Wouldn’t be propose any immediate change without fully understanding that.
  3. I would then understand and assess how the area is currently lined up against that, from a product roadmap, capability, and operating model perspective. Are we being ambitious enough and is there anything we’re not doing that we should be? Get out to market and understand global best practice.
  4. I would identify and prioritize quick wins—low-hanging fruit initiatives that can be implemented swiftly to improve product performance, streamline processes, or enhance customer satisfaction.
    Simultaneously, issues or gaps identified during my initial assessment to mitigate risks and ensure operational continuity.
  5. Ensuring that we have clear objectives and are lined up to achieve them for the following quarter and the next 12 months. That would include making any changes we needed to.
27
Q

What is your dream job?

A
  • Working with passionate like-minded individuals on innovative products with tangible value
  • Problem-solving that uses emerging technology and solves old problems in new ways. Executing and seeing the impact of our activity
  • Drive shared value
28
Q

Tell me an example of when you had to influence someone

A

Influencing Helia to be customer-focused. Long slog. Now a pillar of our strategy - grow the market through changing home buyer perceptions. Used data. Talked to customers. Showed the evidence. Showed what was possible.

Closing FLP – it couldn’t compete in the market – restricted in upgrades due to passbacks even though well intentioned. Laid out a business case projecting forward the DII enhancements we could expect and the potential financial impact.

Input to the LICOP and making direct edits to make the document more customer friendly. Got to know the FSC representative and provided advice with explanations immediately

29
Q

Tell me an example of when you’ve been disappointed and how you reacted

A

Amazon has a leadership principle which is “disagree and commit”. This effectively means that you should express dissenting views but once a decision is made you need to get behind it.

One example of this is that in my last role I was overruled on AI vendor. I was recommending we use Microsoft for various reasons, but a very senior leader globally was keen to use a company he was interested in.

I expressed my concerns about things like data sharing and the additional work we were going to encounter given they built on AWS not Azure.

Then swallowed my pride and worked with the new vendor. Unfortunately in hindsight we definitely should have used Microsoft. Honestly I felt validated and maybe I should have been more vocal at the time.

30
Q

Tell me about a time you’ve had to deploy fast

A

We actually built the MVP of our most recent claims system in 1 quarter. Very much an MVP.

In order to do that, we build something super basic that could be iterated and built upon.

You can’t underestimate how complex integrating new tech with old systems.

We ended up running it parallel with the old system for a while because you cannot mess up this claim type and we weren’t able to integrate with the old comms system.

I found out after leaving that they ended decommissioning Fineos before it was ready… nightmare few months.

31
Q

Tell me about a time you’ve demonstrated leadership

A
  1. Front running agile - being asked to set up the first squads using new ways of working. Including facilitating the training myself and telling the team I’m not an expert but teaching is the best way to learn.
  2. At Helia I’ve led all strategic reviews and recommendations for the last year. Future proofing the proposition, use of AI, ways of working have all been my initiatives. If I get time - I have also led the charge on customer first.
32
Q

Tell me about a time you’ve delivered difficult communications

A

OSQO going into administration. Had to tell the Board that I’d decided we wouldn’t invest to keep them afloat. Couldn’t see a path to raising capital. Kept them up to date.

33
Q

Tell me how you deal with complexity

A

Break it down into the underlying problem and then branches. Then prioritise.

One of my strengths is juggling multiple deliverables and connecting the dots across them - it’s something I’m quite comfortable with. I don’t think I’ve been in a role for the last 10 years where I wasn’t involved in multiple pieces of work.

As crew lead at RL had 11 squads and teams delivering 24 different initiatives. I had 1:1’s with each initiative owner and product owner weekly, to go through status, risks, issues, value they were delivering, etc. I generally take a coaching position, unless there’s an issue that I need to really get involved in. I didn’t have a program manager or even project managers.

When I was leading Product Development, I was generally the Business Owner or sponsor on multiple projects simultaneously. For example, I would be leading product enhancements, regulatory changes, new product releases and pricing projects simultaneously

In current role I’m responsible for Strategy, I’m heavily involved in Govt affairs, I lead OKR’s for the enterprise, and I lead product development.

34
Q

Can you tell us about a time when you initiated a change?

A

Shift strategy to customer first

Closing FLP – it couldn’t compete in the market – restricted in upgrades due to passbacks even though well intentioned. It was a well loved product. Laid out a business case projecting forward the DII enhancements we could expect and the potential financial impact.

35
Q

What’s your process for problem-solving (example)

A

Frameworks: McKinsey’s 7 step process, double diamond, FUDDE. 7 steps:

  1. Define problem and the impact
  2. Structure the problem (disaggregate and hypothesise)
  3. Prioritise the issues
  4. Develop analysis plan
  5. Conduct analysis
  6. Synthesise findings (so what?)
  7. Develop recommendations

Example: Premium rate structures. Stepped keeps increasing with age and can be repriced, Level doesn’t increase with age but can also be repriced. Every time a repricing project occurred we would get huge numbers of complaints about level premiums (and this happened frequently in low-interest rate environments). The initial reaction of most product managers was come up with a new rate type. Part of defining the problem and hypotheses was to actually go to customers houses and hear what they understood about their premiums. What we found was customers said advisers told them the price would stay the same. So the key recommendation was actually to better educate BDM’s and advisers and have more explicit comms at the purchase stage with customers.

36
Q

What’s your biggest failure?

A

I started a Commercial Law post-graduate certificate when I was about a year out of uni. I was studying it part-time when I started working at AMP back in 2008.

When I started working I got so into my job, that I ended up dropping it and never starting it again..

What I learnt from it: when I did my MBA I was offered to shift part time at AMP and decided I wouldn’t do either well, so doubled down on the MBA.

37
Q

What are the biggest issues Life insurers are facing?

A
  1. Sustainability of product design and using data to drive this including biometric data
  2. Dragging themselves up the digitisation curve to meet customer expectations including distribution channels (e.g. through the use of automation, machine learning, NLP, etc). Only 8% of people under 35 would speak to a financial adviser.
  3. Being more effective at responding to reg change
  4. Underinsurance/the insurance gap. Particularly in younger people.
38
Q

Why do you want this role?

A

a. Role: Breadth of role, having ownership of outcomes and the ability to set really ambitious goals. Want to retain the combination of strategy and problem solving, while also having responsibility for execution. Current role has stepped away somewhat from execution.
b. Product: I’m passionate about the value of life insurance and having worked across many areas I’ve seen how the decisions we make in product impact the end customer at critical times. Direct specifically - pivotal moment and great opportunity to grow the market through the use of technology and to understand how younger generations in particular want to engage. It’s been 6 years since ASICs findings on sales practices and product design and it’s a good time to try to get it right without retreating.
c. Company: looks like it has an inclusive culture and given the global size would have opportunities to grow. With its market share position there’s still scope for growth but it’s also not so small as to not have an impact.

39
Q

How would you articulate the strategy and purpose of the role?

A

I understand this is a strategic priority and that’s the nexus of some of my questions.

As crew lead developing the vision and the ecosystem to enable my crew to deliver:
1. Growth through deeply understanding the customer and meeting them where they are
2. Propositions that are simple and accessible
3. The right infrastructure and tech that enables this

40
Q

Do you have an example of determining that something wasn’t working and pivoting to change it?

A
  1. Redesigning the claims delivery squads to ensure alignment of sprints/releases, and that the system was built end-to-end not in silos through - Established a small squad who’s objective was integration and having a birds eye view of the customer journey. Worked with the agile coaches to ensure all tickets had linked dependencies. Worked with other crew leads to understand dependencies across their areas.
  2. Closing a flagship product at AMP – it couldn’t compete in the market – restricted in upgrades due to passbacks even though well intentioned. It was a well loved product. Laid out a business case projecting forward the DII enhancements we could expect and the potential financial impact
  3. Not investing in OSQO.
41
Q

Tell us about a successful launch to market you have been responsible for

A

LIF - awards at the same time as MyLife.

I have done a lot of product enhancements, pricing changes and reg change releases. One example that went particularly well wasn’t actually new product development, but it is a significant project that required a lot of change management and buy-in.

In 2017 I was the business owner for the Life Insurance Framework which reduced adviser commission on life insurance and changed clawback terms, amongst other things.

At AMP this was obviously a huge change because of the advice network. We were managing the roll-out for both the insurance business and although we had a shared owner from the advice business (I think Dave Akers), we were doing the lions share.

The reason it went so well is that we spoke to advisers first to understand what they wanted to know, what tools they needed to model impacts to their business and recurring revenue, and we actually built a website to support them with this. We ended up winning an Innovation award at the AFA awards night for a reg change, which I think is probably unheard of

42
Q

What was your legacy in your last role(S)?

A

Helia - driving customer focus, rewriting the strategy, showing a test and learn approac), getting people to think from problem first and more laterally.

ResLife:
1. I was seen as a leader in the move to agile and establishing how squads and teams deliver in the new structure
2. Led the AI claims transformation - failure is not a dirty word and be ambitious, create excitement. Get a few runs on the board early and show what you’re doing.

43
Q

What kind of Agile methodology have you used? Pros/Cons

A

I’m actually part of the EALN now which has been useful in understanding what works for other companies.

  • Suncorp back in 2014/2015 was very much Scrum. I was a PO there.
  • ResLife used McKinsey’s version of Agile which takes the backlog and sprint cycles from Scrum, but also uses Kanban in terms of “to do, doing done”. I was a crew lead there.

Pro’s:

  • Alignment of goals across teams and very clear objectives, particularly through the QBR process
  • Ability to design something that the customer actually wants through iterative design instead of just end state
  • Showing ongoing iterative value add is a really powerful motivator and change mangement tool

Cons:

  • At Suncorp and at Helia the tech teams were agile but some of the business functions weren’t. Things like Appointed Actuary advice requiring a few month’s lead time ended up being a roadblock to iterative delivery
  • At ResLife all operational teams were Agile, culturally this was a huge leap. There should have been some tweaking to the approach specifically for those teams - rather than trying to shoehorn them into the McKinsey model.
44
Q

What’s been the biggest success in your career?

A

I’m most proud of when I’m diving head first into something challenging. In terms of defining success and impact I would say:

  1. Leading the life RC response. I did as well as I think anyone could in that environment and gained a lot of respect for it due to my integrity and stability
  2. Convincing a 60 year old LMI provider Helia to have a customer strategy not only a lender strategy. I haven’t convinced them to change how it’s distributed yet.
45
Q

Provide examples of thought leadership

A
  • ANZIIF webinar on using AI in insurance
  • Recently on a panel regarding driving change in legacy environments
  • Have studied AI strategy at MIT school of management
  • I’ve driven signficant change at Helia: customer focus, strategic use of AI,
46
Q

Partnership experience examples

A

Have worked with many types of partners over the years, including:
- Managing reinsurance and reinsurers
- Vendors for delivering software, programs of work and remediation
- Our early stage partners - including helping to develop their products and exploring collab opportunities

47
Q

Why are you leaving?

A

Helia has been great in building my strategic toolkit and I’ve been able to get involved in M&A and understand another market. I also have a lot of ability to influence direction.

  1. I like to have a strong combination of strategy and execution in my roles. I get a sense of achievement from delivery. Although this role has some delivery aspects, it’s definitely become less of a focus (product development is fairly limited due to our strategic shift)
  2. I’m keen to get back into working on a product that I’m passionate about. Would you believe it’s not LMI.
48
Q

Why did you leave X

A

I’ve been very intentional in developing a broad set of skills. I’ve never had an interest in being a deep specialist and like to have my finger in many pies.

  1. AMP - offered full MBA scholarship
  2. ResLife - operational claims management was becoming more of my role. I wanted something more strategic but also I wanted to test my startup nous. It had always been an itch I wanted to scratch. Bought out by RL and culturally profit over long-term customer experience. Balance required.
  3. MyParachute - the financial risk associated with being a founder didn’t suit my lifestyle anymore. I love innovation and driving change but as part of something bigger
  4. Helia - Have more combo of strategy and delivery. Product that I’m passionate about
49
Q

Where do you see the future of life insurance heading and how would you position us to win?

A
  • I think life insurance in future is going to be dominated by those who 1. build their capability in being able to collect and use data most effectively.
    2. deeply understand what customers want and personalising engagement - especially with younger demographics who may be less inclined to see an adviser.
    3. And by those that are able to develop the right relationships to position or embed their products where customers want them

Key issue is how do you personalise and keep the proposition simple.

  • How? Playing to win. Starts with how good could we be and what’s possible? Develop product strategy and roadmap
    Aspiration to be channel of choice