Kreutzer Flashcards
Corporate Social Responsibility (CSR)
refers to businesses bearing a responsibility to society and a broader set of stakeholders, companies integrate social and environmental concerns in their business operations and interactions
Pyramid of CSR (from top to bottom)
Be a good corporate citizen
Be ethical
Obey the law
Be profitable
Social Washing
Promote oneself as more socially responsible than one actually is
Shareholder vs Stakeholder Value
Shareholder perspective
The company has no social responsibility to the public or society, only to shareholders
Stakeholder perspective
Ergänzen
4 Steps to measure and manage impact
1) Set Strategy 2) Integrate Strategy 3) Optimize 4) Reinforce
1) Set Strategy
define target SDG outcomes in a way that align with overall objectives, Set ABC classification labels for the goals
2) Integrate
Assemble ressources, tools & processes, set performance targets, choose indicators and decide how to track them
3) Optimize
collect data & make decisions based on analysis of data, make further improvement decisions
4) Reinforce
Shape process & deepen governance, disclose impact measurement and management performance
Five Dimensions of Impact
1) What are the outcomes of the investment? 2) Who experiences the outcome 3) How much of the what outcome is actually occurring? 4) Contribution on enterprise/ investor level 5) Risk: How could the outcome turn worse than expected?
1) What are the outcomes of the investment?
Q: What specific outcomes do we expect?; Is it a positive or negative change?
2) Who experiences the outcome?
Group of people or entire planet
Define key characteristics of the group (PERSONA)
Q: How underserved is this population?
3) How much of the what outcome is actually occurring?
Show that measurable change happens due to the investment
Q: Scale? Duration? Depth (Degree of Change)?
4) Contribution on Enterprise/ Investor Level
Q: What do we add with our investments?
Developments happen only because of the investment or would they happen anyway?