KOTV - MEDIA LANGUAGE

Question 1

Semantic Codes: what does the following denotation connote… Bats and blood

Answer 1

connotation: it holds connotations of the Gothic iconography emphasizing the horror/thriller genre

Question 2

Denotation: Tanya’s color pallet is a gradient of of light to dark

Answer 2

connotation: the gradient in color helps to suggest Tanya’s transition from good to evil (resembling the women of the swinging 60’s)

Question 3

Denotation: Carl in a tailored/tailed dinner jacket/tux

Answer 3

connotation: it connotes a sense of power and wealth, symbolizing him as having the most power and dominance in the front AD image. Additionally, the wealth of his dress code makes him appear more alluring stereotypical to the presentation of Gothic vampire.

Question 4

What does the colour pallet of Red symbolize within the text

Answer 4

the consistent use of red in the color pallet is symbolic of blood and sensuality

Question 5

what does Carl’s presence and Dr Ravners absence symbolize

Answer 5

Youth is far more appealing/Societal fears of ageing ( perhaps Carls attractiveness would gain a larger viewership)

Question 6

What does the proeretic code of holding/capturing Gerald and Marian suggest

Answer 6

Carl and Tanya are inherently presented as powerful and aggressive whilst Gerald and Marian are presented as weak and passive

Question 7

Marian and Gerald have the same gesture codes what does this suggested

Answer 7

it implies hos Gerald is equally as weak and submissive as Marian presenting him as vulnerable and non-masculine

Question 7

What enigma does Marian and Gerald’s mirrored gestures create

Answer 7

it creates an enigma as men and women of the time would not have been seen as comparatively passive

Question 8

what cultural code is raised from Carls power and Marian’s passiveness

Answer 8

this emphasizes the cultural patriarchal views of the 1960’s in which women were inferior to men

Question 9

what cultural code does Tanya’s power and sexualisation represent

Answer 9

it reflected the societal fears of liberated women within the swinging 60’s

Question 10

how can the conceptual binary of GOOD v. EVIL be seen in the KOTV AD

Answer 10

Tanya represents the evil youth as they revolt against authority and Gerald is submissive and vulnerable (whilst being sexualized portraying him as the tragic hero)

Question 11

Visual Binary of men V. women

Answer 11

Tanya is sexualized but not passive which opposes Gerald whom is sexualized and is passive