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Angielski SGH Semestr 2 > Kolokwium 1 > Flashcards

Kolokwium 1 Flashcards

0
Q

Any of the pieces or parts that make up a product or machine

A

A component

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1
Q

Company’s reserves of raw materials, parts, work in progress, and finished products

A

Inventory

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2
Q

The maximum rate of output that can be achieved from a production process

A

Capacity

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3
Q

A collective word for all the buildings, machines, equipment and other facilities used in the production process

A

Plant

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4
Q

The geographical situation of a factory or other facility

A

Location

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5
Q

A network of organizations involved in producing and delivering goods or a service

A

Supply chain

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6
Q

Means buying products or processed materials from other companies rather than manufacturing them

A

Outsourcing

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7
Q

The cost saving arising from large-scale production

A

Economies of scale

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9
Q

The time needed to perform an activity such as manufacturing a product or delivering it to a customer

A

Lead time

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10
Q

able to move quickly and easily

A

agile

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11
Q

correct, exact, and without any mistakes

A

accurate

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12
Q

a statement of what is expected to happen in the future

A

forecast

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13
Q

a guess of what the size or amount of sth might be

A

estimate

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14
Q

done with the hands

A

manual

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15
Q

to fill sth up again

A

replenish

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16
Q

(of production) using small quantities and avoiding any waste

A

logistics

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17
Q

customers who buy various competing products rather than being loyal to a particular brand

A

brand switchers

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18
Q

the sales of a company expressed as a percentage of total sales in a given market

A

market share

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19
Q

surface in a store on which gods are displayed

A

shelves

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20
Q

the extent to which consumers are aware of a brand and know its name

A

recognition

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21
Q

wrappers and containers used to enclose and protect a product

A

packaging

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22
Q

a graphic image or symbol specially created to identify a company or a product

A

logo

23
Q

businesses that sell goods or merchandise to individual consumers

A

retailers

24
Q

all the different products, brands and items that a company sells

A

product mixes

25
Q

all the companies or individuals (“middlemen”) involved in moving goods or services from producers to consumers

A

distribution channel

26
Q

dividing a market into distinct groups of buyers who have different requirements or buying habits

A

market segmentation

27
Q

making a product appear to be different from similar products offered by other sellers, by product differences, advertising, packaging

A

product differentation

28
Q

possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services

A

market opportunities

29
Q

setting a high price for a new product, to make maximum revenue before competing products appear on the market

A

market skimming

30
Q

someone who contacts existing and potential customers, and tries to persuade them to buy goods

A

sales representatives

31
Q

an intermediary that stocks manufacturers; goods or merchandise, and sells it to retailers and professional buyers

A

wholesaler

32
Q

the attributes or characteristics of a product, such as size, shape, quality, price, reliability

A

product features

33
Q

the extent to which supply or demand of a product responds to change of price

A

price elasticity

34
Q

the strategy of setting a low price to try to sell a large volume and increase market share

A

market penetration

35
Q

The Dell’s Theory of Conflict Prevention

A

no two countries that are part of a global supply chain will ever fight against each another; people don’t want to make old-time wars; they want to make on time deliveries and enjoy rising standards of living; being part of global supply chain is like striking oil that never runs out; dropping from such a chain by starting a war is like having your oil wells go dry

36
Q

Push strategies

A

Production is based on estimates of future demand, and begins according to the planned production lead time

37
Q

Pull strategies

A

A company manufactures according to current demand, which is satisfied from (a small) inventory. When pieces are removed from stock, replacements are automatically ordered from suppliers

38
Q

Kanban system

A

Signal that items need to be replaced

39
Q

Wal-Mart symphony

A

When a customer takes a product from their shelf and the cashier scan it, the supplier automatically gets a signal that the product has to be replaced

40
Q

Quality is free

A

Products should be made properly in the first time. In other way, the company has to spend many on many quality- related costs and it’s detrimental for their reputation

41
Q

Total Quality Managment (TQM)

A

An attitude to provide customers with products and services that satisfy their needs. TQM requires all staff to be involved in the search for the continuously improving quality.

42
Q

Product line, product mixes

A

Product is everything that can be offered to a market. Manufacturers divide their products into product lines- groups of closely related products, sold to the same customer group

43
Q

Branding

A

Companies use logos, symbols to make consumers remember product or service. Key of branding is to create a relationship of trust. Brand should me more than just a product or service; it should also be some kind of lifestyle and way of living

44
Q

Branding strategies

A

Some brands give various names to the companies they manage. So on the market there is a variety of products but all in all profits go to the same brand

45
Q

Brand value

A

It might be, and often is bigger than its books.

46
Q

Henry Ford

A

Modern production life; paid huge salaries to his employees- everyone of them could afford a car; a manufacturer was a king and he decided about his products; the real goal of marketing is to own the market; smart marketing means defining the whole pie as yours; marketing is everything and everything is marketing

47
Q

Guarantees; written promises to repair or replace products that develop a fault

A

Warranties

48
Q

Getting rid of things which are no longer useful or wanted

A

Scrapping

49
Q

Providing a large amount of good things

A

Bountiful

50
Q

Things that cause difficulties

A

Headaches

51
Q

Official rules or act of controlling sth

A

Regulation

52
Q

Changing or improving a product or service

A

Reworking

53
Q

To examine a machine and repair any faulty parts

A

Service

Angielski SGH Semestr 2 (3 decks)

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