Knowledge quiz week 7

Question 1

How did Moscovici investigate minority influence?

Answer 1

He showed participants slides with different shades of blue on and got confederates to say they were green to see if the majority were affected by the minority.

Question 2

What is the difference between minority influence and conformity?

Answer 2

Conformity is a majority influence whereas minority influence is only a small number of people.

Question 3

Give an example of real-life minority influence in history

Answer 3

Darwin’s theory of evolution as he a majority that he was correct.

Question 4

Define the snowball effect

Answer 4

Over time people move from a majority to a minority idea and the more this happens, the more people who are then converted and it then becomes the majority view.

Question 5

What did Moscovici’s study show?

Answer 5

He did an experiment to show how consistency of a minority effects influence and when confederates all said green 32% gave the same answere at least once whereas with an inconsistent minority only 1.25% agreed.

Question 6

Name three key factors of minority influence

Answer 6

consistency, commitment, flexibility.