Know this shit Flashcards
Swot- strengths
- strong demand inside the market in several industries
- the ability to keep overhead costs low, this includes the low need for storage
- having a wide range of equipment and being able to reach customers with different needs
- positive impact on the environment
Swot- weaknesses
- Many external suppliers can cause supply chain disruptions
- seasonal demand- might affect revenue
- reassuring quality
Swot- opportunities
- product demand forecasting
-As technology continues to evolve, the industry can expect to see even more significant changes in the heavy equipment industry, making it more efficient and cost-effectiv - emerging markets
- expanding markets
Swot- threats
- strong competition and low barriers to entry
- the technological obsolence- keeping up with technology
- regulations on emission or safety standards
Correcting weaknesses
Supply Chain Disruptions : Implementation of real- time monitoring of our supply chain and follow up with suppliers in order to keep track of the amount of equipment available from them and the ones already being rented to our customers.
Seasonality constraints : Include diversified services offering different types of equipment that can be needed at different times throughout the entire year, which will reduce the impact of seasonality in our overall business.
Quality : Rigorous quality control measures, customers rate and give their opinions in order to control suppliers from not renting anything not promised to the customer.
Competitors
While Grover stands out for its focus on technology rentals and Myur attempts to offer a general item-sharing platform, neither has gained significant traction or widespread recognition, with the latter even facing negative feedback and limited user adoption. The absence of major competitors in the principal app stores and the limited information on Rent4Me further underscore the underdeveloped nature of the tool-sharing landscape in Spain
5 forces- threat of new entrants
High- low barriers to entry
5 forces- threat of substitute products
High
1) Seasonal rental from retailers
2) Borrowing from friends, family and neighbours
3) Community tool/equipment libraries
4) Retail purchase
Power of suppliers
The bargaining power of a single supplier will be low as everyone can potentially become a supplier. It can however increase when taking into consideration the equipment accessible from each supplier and the reviews they obtain from their customers. The stronger the reputation the more power you will have on the platform.
Power of buyers
High- several options when it comes to how they want to obtain the equipment they need
Competitive rivalry
Low- not much well established competition
Political
- Grants- numerous opportunities for funding in Spain and as a part of the EU
- tax advantage
Economic
- growth in the rental industry
- growth in the sport equipment industry in Spain
- increase in health and fitness
Social
- growing use of digital payments
- cost effectiveness of rental- save money + latest models
Several areas for expansion
- events and decorations
- film and photography
- bike rental
- hiking and camping gear
- suits and wedding dresses
- water sports
- baby equipment
Technological
- cybersecurity- protect our sites and customers
- AI- don’t fall behind
Environmental
- renting composes a constraint on the quantity produced
- more recent models- new standards regarding emissions and safety
Legal
Privacy laws:
The General Data Protection Regulation (GDPR) is a legislation in Europe that was implemented to safeguard the privacy and security of personal data pertaining to individuals in the European Economic
Supply chain management
- supplier management
- customer experience
- inventory management
- logistics and communication
- quality assurance
- feedback and continuous improvement