Klausurvorbereitung after Briefing Flashcards
Name 6 Types of innovation
- Product
- Business Model
- Process
- Business Process
- Social
- Service Innovation
Draw and Explain the Stage-Gate Process from Cooper
Folie 12 seiner Zusammenfassung
Draw the Diffusion of Innovations (incl. The Chasm; what idea)
Folie 9
Draw and Explain the Capability Maturity S-Curve
Folie 10
What is Innovation?
Innovation is understood as the first economic or social use or the first economic and/or social application of inventions to achieve company goals, society goals and/or meet new requirements, unarticulated needs, or existing market needs
Innovations gleichung
Invention + Commercial and/or social exploitation
Draw the Demarcation - Innovation/R&D/Technology Management
Siehe Seite 7
What are Innovation drivers and sources
- Technology advances
- Changing customer needs
- Intensified competition
- Changing business environment
Innovation Strategy? Do we have one ? Do wee need one?
Search - How to find opportunities?
Select - What we are going to do and why?
Implement - How to guarantee the successful implementation?
Capture - How to assure that we will benefit?
Who is the Creator of Innovators Dilemma:
Clayton Christensen
What is the Innovator’s Dilemma?
When faced with a DISRUPTIVE INNOVATION most ESTABLISHED BUSINESS FAIL to react adequately and crash, no matter what RESOURCES they have.
Draw and explain the Threat of disruption
SIehe Seite 8
Whats an example for Sustaining technology? Whats around it?
e.g. Xerox -> Defended their monopoly with photo copier; Did not market disruptive technologies like others (apple,microsoft)
- Current Market
- Based on new request of existing customer
- Used to improve the product
- Basis are existing technology of the product
What is Disruptive technology ( New-Market Disruption)
- New market
- Basis of a new (revolutionary) product
- Has new features
- For new customers
DT are disturbing or even eliminate existing market structures to create new markets with new players
The power of Disruption: KODAK Case
- Failed shift towards digital phtography
- underestimated smartphones
Schumpeters Theory - Richtig Anordnen
Siehe 9
Diffusion of innovations - WHats around Rate of adoption
+ Relative Advantage
+ Observeability
+ Compability
+ Triability
- Perceived Complexity
- Risk of the innovation
Activity - Enabler and Output of innovation
input {Enabler} -> Innovation (company) -> Output {measureable}
What could be MEASUREABLE input parameters?
-> # of cooperations with universities
What could be MEASUREABLE OUTPUT paramters?
-> # filled patents
Innovation Strategy - Possible Elements inclusive Questions
- Alignment with Corporate Strategy: How will innovation help to create value for the customer?
- Objectivies: What specific target will we achieve through innovation?
- Technology: Which technologies do we focused on?
- Markets: Which markets do we seek to innovate in?
- Innovation Culture: Which kind of internal culture will we seek to create?
- Innovation Process: Which systems and structures will help us to innovate?
- Internal capabilities: Which innovation skills and capabilities will we develop in our people?
- Partners: Which external parties willl we seek to collab with, and how?
Draw the Technology Performance Limits
Siehe 10
Draw the Innovation Strategy Summary
Siehe 10
How to get Information about hidden needs?
- Empathic Design
- Lead Customers
- Experimentation
- Ethnographic market research
- Involving the user