Klausurfragen Flashcards
Beispielfragen für die Klausur
Describe the term hierarchy of “character”, “data”, and “information”. Provide an example for each term.
character + syntax = data
data + context = information
Compare information with material assets with respect
to five criteria of your own choice.
Low reproduction cost, no marginal cost, multiple ownership, no depreciation by use, value hard to determine.
What is the principle of information logistics? Briefly
describe it.
Right information, at the right time, at the right place, in the right amount, in the required quality.
Name the four management tasks that result from the
four layers of information management.
Management of Information Economy, Information Systems, ICT and organizational tasks.
What are the four elements of models according to
Krcmar (2015)?
- Reality to be modeled
- Mapping rules
- Recipient of the model
- Model Subject
Describe how to use modeling to solve a problem using
a figure. Briefly describe why direct modifications of the
status quo are not advisable.
Actual State -> Descriptive Model -> Prescriptive Model -> Target State
Can’t go from Actual State to Target State because of complexity.
What are the four elements of business models
according to Gassmann et al. (2014)? Briefly describe
the elements using an example.
- Customer (Who?)
- Value Proposition (What?)
- Value Chain (How?)
- Profit Mechanism (Why?)
What are the five archetypes of business model
innovation through digital transformation according to
Westerman et al. (2014)?
- Reinventing Industries
- Create new Digital Business Models
- Substitute Products
- Rethink value proposition
- Reconfigure value delivery model
Briefly describe the strategic alignment model by
Henderson/Venkatraman (1993) and explain three
alignment strategies.
Business Strategy & IT Strategy
Organizational Infrastructure & IS Infrastructure
Vertically Strategic Fit
Horizontally Functional Integration
MacFarlan (1983) defines four categories of IS. Name those categories and give an example for an information system of each category
Support
Factory
Turnaround
Strategic
Name three potentials of E-Business and describe them
briefly.
- Improve existing business
- Enter new business
- Disintermediate existing business
Describe the circle of positive feedback and give an
example that shows its potential. What are the
consequences for the market in your example?
–>New users join -> More users take the offer -> value of the offer increases–>
Briefly describe innovation processes according to
Herstatt/Verworn (2007). Name one open innovation
method for each phase.
Early Phase (idea contest) 1. idea creation 2. concept development Mid Phase (lead user approach) 3. concept preparation 4. prototype development Late Phase (product clinic) 5. Production
What are the motives and risks of customer integration
from a company’s perspective? Briefly describe two
motives and two risks
Motives: -higher innovativeness -cost reduction in development process Risks: -cost -not invented here syndrome
Name the five management tasks explicitly mentioned
in the Management of Information Life Cycle
Management of…
- Information Demand
- Information Sources
- Information Resources
- Information Supply
- Information Usage
How can you determine the information status based on
information needs, supply, and demand? Draw a figure
to answer this question.
Information status is the information that is subjectively and objectively needed, demanded and available.
Name two mixed methods to assess information
demand, which were mentioned in the lecture.
- Method of critical success factors
- Balanced Scorecard
What are the four perspectives of a balanced
scorecard? Describe each perspective briefly. Name
two strategic objectives for each perspective using the
example of DriveNow.
- Financial
- Internal Processes
- Learning/Growth
- Customer
Name and briefly describe the managerial tasks
associated with information sources.
- Detect & Asses new Information
- Collect & Capture
What is metadata and how is it used in the semantic
web?
Metadata is structuring and organizing data.
Semantic web: Nodes & Edges represent associative relations of terms.