Klausur Flashcards

1
Q

John Osher, who is the inventor of the spin brush, can be seen as …

a.
A serial entrepreneur.

b.
A failed entrepreneur.

c.
A sustainable entrepreneur.

d.
An entrepreneur following the causation approach.

A

a.

A serial entrepreneur.

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2
Q

What is true about firm categories and their prevalence?

a.
Decacorns are firms valued at over $100B.

b.
Small enterprises have more than 50 employees and account for around 6.7 percent of total businesses.

c.
USA, China, UK, India, and Germany are the countries with the most unicorns.

d.
Inveox and Flixbus were examples of German unicorns.

A

c.

USA, China, UK, India, and Germany are the countries with the most unicorns.

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3
Q

Which founding teams can benefit from a team charter and why?

a.
Teams based on strong ties because the charter can help maximize the founding team’s human capital.

b.
Teams based on strong ties because the charter can help professionalize relationships.

c.
Teams based on weak ties because the charter can help develop ideas outside the joint knowledge corridor.

d.
Teams based on weak ties because the charter can help the team members to open up to new teammates.

A

b.

Teams based on strong ties because the charter can help professionalize relationships.

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4
Q

Looking at the Business Model Canvas of Flixbus, the bus companies are Flixbus’s most important:

a.
Key Partners and Customers.

b.
Customers.

c.
Key Partners.

d.
Revenue Stream.

A

c.

Key Partners.

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5
Q

Social networks play an important role in entrepreneurship. According to Davidsson and Honig (2003), which of the following circumstances has the highest impact on starting a business?

a.
Being member of a business network.

b.
Being encouraged by friends.

c.
Having friends in business.

d.
Having parents in business.

A

b.

Being encouraged by friends.

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6
Q

The process of developing a business opportunity involves:

a.
Concealing the idea from other people.

b.
Gradually reducing the uncertainty surrounding the business idea.

c.
Sticking to the initial business idea in order to reduce uncertainty.

d.
Coming to an inspiring and stable vision of the young venture.

A

b.

Gradually reducing the uncertainty surrounding the business idea.

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7
Q

According to the lecture, what is NOT a key activity of start-up entrepreneurs?

Wählen Sie eine Antwort:

a.
Supplier relationships.

b.
Environmental monitoring.

c.
Asking for funding.

d.
Obtaining and dealing with customers.

A

a.

Supplier relationships.

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8
Q

Entrepreneurs must often make decisions under conditions of risk. What is true about risk?

Wählen Sie eine Antwort:

a.
It is an antonym of uncertainty.

b.
Conditions of uncertainty and conditions of risk bear fundamentally different challenges for entrepreneurs.

c.
Need for risk-taking is an important entrepreneurial motive.

d.
The probability of an outcome is not possible to determine or is unknowable.

A

b.

Conditions of uncertainty and conditions of risk bear fundamentally different challenges for entrepreneurs.

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9
Q

What is true about the equity split in entrepreneurial teams?

Wählen Sie eine Antwort:

a.
Teams that split the equity equally can avoid conflicts around the equity distribution.

b.
Teams that split the equity late often rely on a backwards orientation.

c.
Teams that rely on vesting are less attractive for venture capitalists.

d.
Teams that rely on a forwards orientation will particularly value the team members’ commitment to the venture.

A

d.

Teams that rely on a forwards orientation will particularly value the team members’ commitment to the venture.

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10
Q

According to the lecture, what is NOT an example of how a venture can create value for the key customers?

Wählen Sie eine Antwort:

a.
Through risk reduction.

b.
Through partnership.

c.
Through newness.

d.
Through convenience.

A

b.

Through partnership.

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11
Q

According to the study by Ruef et al. (2009), which of the following teams are an example of the most popular relational team composition?

Wählen Sie eine Antwort:

a.
Ben & Jerry’s - the entrepreneurial team members were best friends.

b.
Celonis - the entrepreneurial team members are fellow students.

c.
Inveox - the entrepreneurial team members are married.

d.
Sun - the initial entrepreneurial team members were strangers.

A

c.

Inveox - the entrepreneurial team members are married.

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12
Q

The TUM startup Inveox develops smart containers that help to avoid mixing up samples of materials. The founders decided to focus on pathology labs. Now, doctors can place body tissue in these containers increasing the safety and reliability of cancer diagnostics. However, these smart containers could also have been used in many different industries, such as geology, forensics, or chemistry. According to the lecture, which strategy describes the approach of Inveox best?

Wählen Sie eine Antwort:

a.
Late-mover strategy.

b.
Broad-scope strategy.

c.
Narrow-scope strategy.

d.
First-mover strategy.

A

c.

Narrow-scope strategy.

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13
Q

Ben Cohen, co-founder of Ben & Jerry’s, is anosmic (no sense of smell and almost no sense of taste), which led to the intensifying of flavors and adding of chunky textures - two of the hallmarks of Ben & Jerry’s ice cream. This example is representative for which effectuation principle?

Wählen Sie eine Antwort:

a.
Start with a desired outcome.

b.
Start with resources.

c.
Leverage surprises.

d.
Affordable loss principle.

A

b.

Start with resources.

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14
Q

What is true about meta-analyses?

Wählen Sie eine Antwort:

a.
They facilitate the analysis of effects above a certain value.

b.
They facilitate the analysis of relationships across studies.

c.
They facilitate the analysis of medium effect sizes only.

d.
They facilitate the analysis of meta-cognition.

A

b.

They facilitate the analysis of relationships across studies.

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15
Q

What is a key assumption of Barney’s resource-based view of the firm?

Wählen Sie eine Antwort:

a.
Some resources are inelastic in supply or costly to copy.

b.
A firm’s resources must be imperfectly imitable.

c.
Resources increase an entrepreneur’s agency.

d.
All of the above.

A

a.

Some resources are inelastic in supply or costly to copy.

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16
Q

When the augmented reality mobile game Pokémon Go was released in July 2016, it took only 19 days for the game to have 50 million users, thereby reaching the threshold of 50 million users much faster than innovations such as airlines or electricity, which entered the market decades ago. Which of the following is NOT the reason for this achievement?

Wählen Sie eine Antwort:

a.
Late-mover strategy.

b.
Global trend of digitalization.

c.
First-mover strategy.

d.
Freemium model of the game.

A

c.

First-mover strategy. ?!??!

17
Q

Assume that as an entrepreneur you have accepted a seemingly great offer by an investor. However, when it comes to signing the contract, the investor asks for a higher percentage of equity on top of the initial amount. Which bargaining tactic has the investor most likely used?

Wählen Sie eine Antwort:

a.
Low-balling.

b.
That’s-not-all-folks.

c.
Foot-in-the-door.

d.
Door-in-the-face.

A

a.

Low-balling.

18
Q

Why did Sony nearly miss a golden opportunity when they temporarily abandoned work on developing music CDs in the mid-1970s?

Wählen Sie eine Antwort:

a.
They failed to perceive an initial setback during the development process as an opportunity rather than a failure.

b.
Based on their prior knowledge, they made assumptions about the size of the music CD that made it appear commercially not viable.

c.
During the opportunity development process, they received negative feedback from potential customers who did not feel a need for the music CD yet.

d.
Pursuing a diversification strategy, they lacked sufficient funds to pursue the costly development process.

A

b.
Based on their prior knowledge, they made assumptions about the size of the music CD that made it appear commercially not viable.

19
Q

What is true of entrepreneurs’ personality traits?
Wählen Sie eine Antwort:

a.
They facilitate, but never restrain, individuals from undertaking entrepreneurial activities.

b.
They are fairly unstable over time, particularly after adolescence.

c.
They are determined by environmental factors, mainly experiences in childhood.

d.
They are dispositions to act or react in a certain way across various situations.

A

d.

They are dispositions to act or react in a certain way across various situations.

20
Q

Research on entrepreneurial teams has traditionally emphasized the upper echelons perspective. What is true about this perspective?

Wählen Sie eine Antwort:

a.
It provides precise insights into the relationship of team inputs and team effectiveness through the exploration of intermediary mechanisms.

b.
It establishes an input-mediators-outcomes framework of entrepreneurial teams.

c.
It focuses on exploring the relationship between team characteristics and new venture performance.

d.
All of the above.

A

c.
It focuses on exploring the relationship between team characteristics and new venture performance.

??

21
Q

What is true in terms of the effectuation principle “forming partnerships?”

Wählen Sie eine Antwort:

a.
Partnerships are only valuable to large corporate companies.

b.
If stakeholders do not show any commitment, entrepreneurs will develop new goals.

c.
Partnerships offer stability in opportunity development.

d.
Each stakeholder can bring new means to the venture.

A

d.

Each stakeholder can bring new means to the venture.

22
Q

According to the lecture, what is true about the Business Model Canvas?

Wählen Sie eine Antwort:

a.
The Business Model Canvas describes the functioning of young startups, but does not apply to established organizations.

b.
The value generated from customers is captured in a derivative currency and users pay for this derivative currency.

c.
The Business Model Canvas Cost Structures can either be cost-driven or value-driven.

d.
The nine building blocks of the Business Model Canvas are independent of each other.

A

c.

The Business Model Canvas Cost Structures can either be cost-driven or value-driven.

23
Q

In the lecture, we discussed the Distribution Channels building block of the Business Model Canvas. There are five types of channel phases to be considered in this building block. What is NOT a channel phase?

Wählen Sie eine Antwort:

a.
Allow customer to evaluate the venture’s value proposition.

b.
Raise the customer’s awareness.

c.
Implement an appropriate pricing strategy.

d.
Provide after sales service to the customer.

A

c.

Implement an appropriate pricing strategy.

24
Q

Trying to solve a problem by copying the way geckos (small reptile animals) climb up the wall like “Spiderman” is an example of which creativity technique?

Wählen Sie eine Antwort:

a.
Conceptual combination

b.
Analogical reasoning

c.
Checklist method

d.
None of the above

A

b.

Analogical reasoning

25
Q

According to the lecture, which of the following ventures can be classified as an example of sustainable entrepreneurship?

Wählen Sie eine Antwort:

a.
The company Kuchentratsch generates profits by selling cakes made according to original recipes from senior citizens. The company offers an innovative point of contact for senior citizens, which is connected to the task of baking cakes together.

b.
Founded in Berlin in 2017, the company Share generates profits by selling water in fully recycled environmentally-friendly plastic bottles (among other products). With every water bottle sold, the company funds one day of drinking water for one person from an underprivileged country.

c.
Polarstern is Munich’s independent eco-energy supplier. The company supplies households and companies throughout Germany with green electricity from 100% Bavarian hydropower and ecogas from 100% organic residues.

d.
None of the above.

A

b.
Founded in Berlin in 2017, the company Share generates profits by selling water in fully recycled environmentally-friendly plastic bottles (among other products). With every water bottle sold, the company funds one day of drinking water for one person from an underprivileged country.

26
Q

Knowing one’s BATNA is relevant for entrepreneurs in the context of:

Wählen Sie eine Antwort:

a.
Opportunity identification.

b.
Personality traits.

c.
Creativity techniques.

d.
Negotiations.

A

d.

Negotiations.

27
Q

According to the lecture, which mood can help entrepreneurs to analyze their opportunity holistically?

Wählen Sie eine Antwort:

a.
A positive mood because it facilitates a global perception of the opportunity.

b.
A neutral mood because it facilitates a global perception of the opportunity.

c.
A neutral mood because it facilitates a more detailed perception of the opportunity.

d.
A negative mood because it facilitates a global perception of the opportunity.

A

a.

A positive mood because it facilitates a global perception of the opportunity.

28
Q

The Sustainable Business Model Canvas is an extension of the traditional Business Model Canvas. What is true about the Sustainable Business Model Canvas?

Wählen Sie eine Antwort:

a.
The Value Proposition building block of the Sustainable Business Model Canvas only focuses on Sustainable Development Goals.

b.
The Sustainable Business Model Canvas additionally covers Cost / Benefit Balance.

c.
The Costs building block of the Sustainable Business Model Canvas is subdivided into Financial Costs, Environmental Costs, and Sustainability Costs.

d.
The Sustainable Business Model Canvas additionally covers Values and Vision.

A

b.

The Sustainable Business Model Canvas additionally covers Cost / Benefit Balance.

29
Q

There are four people. Who brings hypothetically the best requirements for being an entreprenuer?

a.
The self-statisfied, conventional, hardy type

b.
The skeptical, dependable, even-tempered one

c.
The creative, curious, quite one

d.
The organized, down-2-earth, compassionate

A

b.

The skeptical, dependable, even-tempered one

30
Q

What does the trait “Generalized self-efficacy” not imply directly?

a.
The belief that one can organize and effectively execute actions to produce certain outcomes

b.
Self-satisfaction, self-confidence

c. A strong positive impact on entrepreneurial action and success

d.
The tendency to perceive uncertain situations in a neutral and open way

A

d.

The tendency to perceive uncertain situations in a neutral and open way

31
Q

Which of these methods do not belong to the techniques of creativity we learned in the lecture?

a) Conceptual Combination
b) Attribute Analysis
c) Checklist Method
d) Analogical Reasoning

A

b) Attribute Analysis