Kk8 Flashcards
Market research
Gathering and analysing information concerning a specific market. Determines market conditions such as potential of customers and competition
Market research process step 1
Identify information about the potential of the business
Step 2 market research process
Gather relevant information from appropriate sources (surveys, interviews)
Step 3 market research process
Analysis and interpret the relevant results that will assist in decision
Feasibility of study
Assessment of the markets potential
How practical is the idea and will it be successful
Feasibility study method assessment of market
Demand for product
Feasibility study method consider operations
Resources/ equipment required
Feasibility study analyse commercial feasibility
How long will it take for the first sale
Feasibility study Determine whether others have tried it
Has it been thought of
Did it fail