Kk8 Flashcards

1
Q

Market research

A

Gathering and analysing information concerning a specific market. Determines market conditions such as potential of customers and competition

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2
Q

Market research process step 1

A

Identify information about the potential of the business

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3
Q

Step 2 market research process

A

Gather relevant information from appropriate sources (surveys, interviews)

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4
Q

Step 3 market research process

A

Analysis and interpret the relevant results that will assist in decision

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5
Q

Feasibility of study

A

Assessment of the markets potential
How practical is the idea and will it be successful

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6
Q

Feasibility study method assessment of market

A

Demand for product

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7
Q

Feasibility study method consider operations

A

Resources/ equipment required

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8
Q

Feasibility study analyse commercial feasibility

A

How long will it take for the first sale

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9
Q

Feasibility study Determine whether others have tried it

A

Has it been thought of
Did it fail

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