Keywords Flashcards
A mind map is …
Used by production teams to help structure ideas and show links.
A mood board is…
Used by designers to generate ideas for a creative media product based on similar products or themes
A script is …
Used to plan out the speech, storyline and stage direction for a video, comic or game
A storyboard is…
Used by directors and producers to see what needs to be filmed or animated for each scene of an animation or video
A visualisation diagram is …
Used by designers to sketch and annotate ideas to see what a final product will look like
Client
The person or company who has asked for the media product to be made
Content
The images, text and other items you’d expect to see in a media product
Genre
The category of similar products that this media product falls into (e.g. horror / kids / comedy)
Project brief
Description of the media product agreed with the client.
Purpose
What the final media product must achieve (e.g. educate, inform, entertain, advertise, promote)
Requirement
The list of what the media product must be like in order to be suitable for the target audience and purpose.
Style
The colours, fonts and layout of a media product
Theme
The topic and type of content you’d expect to see in a media product
End User
The person who will use or view the final media product
Target Audience
The group of people that will use or view a pre-production document or final media product
Timescale
How long the production team has to create a media product
Digital
Electronic (made and viewed on a computer)
Media Product
A video, animation, comic, image, sound or game
Primary Source
Finding out new information directly (e.g. focus group, survey, questionnaire or interview)
Research
Finding out what a target audience wants and how to make a media product as suitable as possible
Secondary Source
Analysing information from someone else’s research (e.g. looking at books, magazines, reviews or similar products)
Activities
The smaller steps that need to be done to complete each task
Contingency Plan
Time that is set aside without being allocated to a specific task or activity in case something takes longer than expected
Milestone
A point in time where a significant amount of progress will have been made on a media product
Production Schedule
An overview showing which jobs need to be done to design and produce a media product
Resources
The hardware and software needed to complete a job
Task
The main jobs required to produce a media product
Timescale
How long the production team has to create a media product
Work Flow
The order that tasks and activities need to be completed in
Work Plan
A guide showing what steps to take to create a media product: what order to do them in and how long they’ll take.
Accessibility
Whether the target audience has any physical disabilities and how that affects access to hardware and software
Age
How old the target audience is and how that affects their interests, vocab and budget
Ethnicity
The religion, race and nationality of the target audience and how that affects their language and interests
Gender
If the target audience is male, female or a mixture and how that affects their likes / dislikes
Income
How much money the target audience has and how that affects their interests and priorities
Location
Where the target audience lives and works and how that affects their language and interests
