Keywords Flashcards

1
Q

A mind map is …

A

Used by production teams to help structure ideas and show links.

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2
Q

A mood board is…

A

Used by designers to generate ideas for a creative media product based on similar products or themes

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3
Q

A script is …

A

Used to plan out the speech, storyline and stage direction for a video, comic or game

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4
Q

A storyboard is…

A

Used by directors and producers to see what needs to be filmed or animated for each scene of an animation or video

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5
Q

A visualisation diagram is …

A

Used by designers to sketch and annotate ideas to see what a final product will look like

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6
Q

Client

A

The person or company who has asked for the media product to be made

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7
Q

Content

A

The images, text and other items you’d expect to see in a media product

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8
Q

Genre

A

The category of similar products that this media product falls into (e.g. horror / kids / comedy)

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9
Q

Project brief

A

Description of the media product agreed with the client.

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10
Q

Purpose

A

What the final media product must achieve (e.g. educate, inform, entertain, advertise, promote)

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11
Q

Requirement

A

The list of what the media product must be like in order to be suitable for the target audience and purpose.

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12
Q

Style

A

The colours, fonts and layout of a media product

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13
Q

Theme

A

The topic and type of content you’d expect to see in a media product

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14
Q

End User

A

The person who will use or view the final media product

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15
Q

Target Audience

A

The group of people that will use or view a pre-production document or final media product

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16
Q

Timescale

A

How long the production team has to create a media product

17
Q

Digital

A

Electronic (made and viewed on a computer)

18
Q

Media Product

A

A video, animation, comic, image, sound or game

19
Q

Primary Source

A

Finding out new information directly (e.g. focus group, survey, questionnaire or interview)

20
Q

Research

A

Finding out what a target audience wants and how to make a media product as suitable as possible

21
Q

Secondary Source

A

Analysing information from someone else’s research (e.g. looking at books, magazines, reviews or similar products)

22
Q

Activities

A

The smaller steps that need to be done to complete each task

23
Q

Contingency Plan

A

Time that is set aside without being allocated to a specific task or activity in case something takes longer than expected

24
Q

Milestone

A

A point in time where a significant amount of progress will have been made on a media product

25
Q

Production Schedule

A

An overview showing which jobs need to be done to design and produce a media product

26
Q

Resources

A

The hardware and software needed to complete a job

27
Q

Task

A

The main jobs required to produce a media product

28
Q

Timescale

A

How long the production team has to create a media product

29
Q

Work Flow

A

The order that tasks and activities need to be completed in

30
Q

Work Plan

A

A guide showing what steps to take to create a media product: what order to do them in and how long they’ll take.

31
Q

Accessibility

A

Whether the target audience has any physical disabilities and how that affects access to hardware and software

32
Q

Age

A

How old the target audience is and how that affects their interests, vocab and budget

33
Q

Ethnicity

A

The religion, race and nationality of the target audience and how that affects their language and interests

34
Q

Gender

A

If the target audience is male, female or a mixture and how that affects their likes / dislikes

35
Q

Income

A

How much money the target audience has and how that affects their interests and priorities

36
Q

Location

A

Where the target audience lives and works and how that affects their language and interests