Keywords Flashcards
Assest
any item of value that a business owns, such as machinery or premises
Bank overdraft
A facility offered by a bank that allows an account holder to borrow money at short notice
Biased
unbalanced or inclined to agree with a particular judgement or idea rather then presenting the evidence fairly
Brand Loyalty
A customers willingness to buy a product from a particular business rather than from its competitors
Business Plan
A document that outlines how an entrepreneur is going to set up a new business
Competitive Advantage
An advantage a business has over its rivals that is unique and sustainable
Consumer
Someone who buys and uses goods and services
Convenience
A product or services ability to fit in well with the customers lifestyle or routine, the ease with which it can be used and/or it’s easy to reach location.
Customer base
The clients here by the products/services of a business, a proportion of whom are repeat customers.
demographics
Relating to the structure of a population e.g. age race religion
differentiate
Show that a product is different from similar products
E-commerce
Using the Internet to carry out business transactions e.g.selling online
Enterprise
A person or organization with the purpose of producing goods and services to meet the customer needs
E-tailing
Retailing to customers through the Internet searches through an e-commerce website
Exports
The flow of goods and services out of the country and into another country
Imports
The flow of goods and services into a country from another country
innovation
changing an existing product or process
Interest
The cost of borrowing, Or a percentage of the amount of money borrowed that must be repaid in addition to the original amount borrowed.
invention
Creating something completely new
Investment
Putting money into a business with the intention of making a profit
Legislation
The laws that a business must comply with
logistics
The organization and management of the transport of raw materials and goods
Marketing mix
The 4 P’s of marketing, which are product, price, promotion and place