Keywords Flashcards
Proppian Princess
Van Zoonen
A passive and dependent female stereotype, problematic because they typically suggest that women need to be rescued by males, or that females need a man to be hap
Passive femininity
van Zoonen suggests that media products encode women as passive subjects, using soft focus photography or invitational gesture codes to suggest female vulnerability.
Madonna/whore stereotypes
The whore stereotype is a highly sexualised version of womanhood. In contrast, Madonna stereotypes emphasise innocence and incorruptibility as a socially desired female ideal.
Internalized male gaze
Women who internalise the male gaze actively try to meet the beauty and behaviour ideals that patriarchal representations impose.
Racial otherness
The demonising of racial groups by society and their subsequent construction by the media as villainous or undesirable.
Institutionalised racism
Institutionalised racism occurs when racist ideas or actions are embedded so deeply within an organisation that they are invisible.
Visceral response
An immediete reaction to a media product that produces a physical or highly charged emotional response e.g. fear, shock and horror
Lone wolf stereotype
A representation of masculinity that constructs males as independent and disconnected from any family or social ties.
Active masculinity
van Zoonen suggests that media representations of men typically frame males as more active than those used to depict women. Masculine framing might emphasise movement, skill or action.
Patriarchal ideology
A set of ideas or outlooks that forward the idea that men are superior to women.
Stereotype
A simplified representation of a social group, constructed by exaggerating physical traits or behaviours. Stereotypes are problematic because they are easily internalised by audiences.
Racial otherness
The demonising of racial groups by society and their subsequent construction by the media as villainous or undesirable.
Idealised depiction
A media representation that constructs a perfected image of something or someone. Costuming. hair or make-up, for example, might be highly to styles to create an ideal
character.
