Keywords Flashcards
above- the-line-promotion
using the media to share adverts
accrue
the accumulation of benefits over time
add value
the extras that sellers sometimes provide when making a sale
administrative barriers
rules and regulations that make it difficult for importers to enter a foreign market.
administrative expenses
money that is spent on general running of a business or organisation, rather than money spent on producing goods or selling services.
advertising
communication between a business and its customers where images are shared in the media to encourage the purchase of products
advice note
a document from a supplier saying when goods are to be delivered
affiliate marketing
where an online retailer pays commission to an external website for traffic or sales generated from its referrals
agenda
a list of topics that will be discussed at a meeting
aids to trade
the services provided to traders such as finance, warehousing and transport
annual general meeting
an annual meeting for a company’s shareholders where the board gives a presentation relating to the state and performance of the business
anti-competitive or restrictive trade practices
methods used by firms to prevent to prevent or restrict competition
appointment
a contract that outlines the specific products an agency may sell on behalf of an insurance company
appreciation
where the value rises and the exchange rate increases as a result
artificial intelligence
the creation of intelligent machines that can learn to react like humans from the information gathered
