Keywords Flashcards
1
Q
SEMIOTICS
A
How the audience understands what is presented to them
2
Q
SIGN
A
A form of communication we recognise
3
Q
SIGNIFIER
A
A gesture, image, sound, event or pattern that conveys a meaning
4
Q
SIGNIFIED
A
The meaning the gesture, image, sound, pattern or event conveys
5
Q
CONNOTATION
A
The feelings or ideas associated with the word or object- not the literal meaning
6
Q
DENOTATION
A
The literal meaning or word of an object
