Keywords 101 Flashcards
___________ keywords will give you the widest reach, but the least relevance.
Broad match
Broad match keywords will give you the ___________, but the _____________.
- widest reach
- least relevance
No additional symbols are required to set your keyword as ______________
Broad match
_______________ keywords will match to search terms that are misspellings, synonyms, related searches, and whatever AdWords considers to be relevant variations of your keyword.
Broad match
Broad match keywords will match to search terms that are ________, _________, __________, and whatever AdWords considers to be relevant ____________ of your keyword.
- misspellings
- synonyms
- related searches
- variations
__________ keyword by putting a plus sign in front of any or all words in your keyword.
BMM
BMM keyword by putting a __________ in front of any or all words in your keyword.
- plus sign
In a BMM, Any word with a ___________ before it must be in the search term, or a _________________.
- plus
- close variant of that word
In a ___________, Any word with a + before it must be in the search term, or a close variant of that word.
BMM
Note: In a BMM, you have to put a plus sign in front of every word in your keyword. T or F
- False
List 5 examples of BMM
-
List 5 examples of Broad Match
-
List 5 examples of Phrase Match
-
You set a Phrase match keyword by putting it in _________ .
- quotes
You set a __________match keyword by putting it in quotes.
- Phrase
For a search term to match to a phrase match keyword, it must contain _____________________ (long ans)
- all the words (or close variants) in the keyword in the same order without any words in between.
In a phrase match the search term can have other words before or after the phrase. T or F
True
In a phrase match the search term can not have other words before or after the phrase. T or F
False
___________ keywords provide the lowest reach but highest relevance.
Exact match
Putting the keyword in __________ sets exact match keywords.
- brackets
Putting the keyword in brackets sets ___________ keywords.
- exact match
In exact match keywords, all the words are present, in the same order, without any words before, after, or in between. T or F
True
Close variants of a keyword include any __________, __________, ___________, ___________, ___________, and ____________. What’s important to call out here is that close variants do not include synonyms.
- misspellings
- plurals/singulars
- stemmings
- acronyms
- abbreviations
- accents
________________ include any misspellings, plurals/singulars, stemmings, acronyms, abbreviations, and accents. What’s important to call out here is that close variants do not include _____________.
- Close variants of a keyword
- synonyms
