Keywords 101

Question 1

___________ keywords will give you the widest reach, but the least relevance.

Answer 1

Broad match

Question 2

Broad match keywords will give you the ___________, but the _____________.

Answer 2

• widest reach

- least relevance

Question 3

No additional symbols are required to set your keyword as ______________

Answer 3

Broad match

Question 4

_______________ keywords will match to search terms that are misspellings, synonyms, related searches, and whatever AdWords considers to be relevant variations of your keyword.

Answer 4

Broad match

Question 5

Broad match keywords will match to search terms that are ________, _________, __________, and whatever AdWords considers to be relevant ____________ of your keyword.

Answer 5

• misspellings
• synonyms
• related searches
• variations

Question 6

__________ keyword by putting a plus sign in front of any or all words in your keyword.

Answer 6

BMM

Question 7

BMM keyword by putting a __________ in front of any or all words in your keyword.

Answer 7

• plus sign

Question 8

In a BMM, Any word with a ___________ before it must be in the search term, or a _________________.

Answer 8

• plus

- close variant of that word

Question 9

In a ___________, Any word with a + before it must be in the search term, or a close variant of that word.

Answer 9

BMM

Question 10

Note: In a BMM, you have to put a plus sign in front of every word in your keyword. T or F

Answer 10

• False

Question 11

List 5 examples of BMM

Answer 11

-

Question 12

List 5 examples of Broad Match

Answer 12

-

Question 13

List 5 examples of Phrase Match

Answer 13

-

Question 14

You set a Phrase match keyword by putting it in _________ .

Answer 14

• quotes

Question 15

You set a __________match keyword by putting it in quotes.

Answer 15

• Phrase

Question 16

For a search term to match to a phrase match keyword, it must contain _____________________ (long ans)

Answer 16

• all the words (or close variants) in the keyword in the same order without any words in between.

Question 17

In a phrase match the search term can have other words before or after the phrase. T or F

Answer 17

True

Question 18

In a phrase match the search term can not have other words before or after the phrase. T or F

Answer 18

False

Question 19

___________ keywords provide the lowest reach but highest relevance.

Answer 19

Exact match

Question 20

Putting the keyword in __________ sets exact match keywords.

Answer 20

• brackets

Question 21

Putting the keyword in brackets sets ___________ keywords.

Answer 21

• exact match

Question 22

In exact match keywords, all the words are present, in the same order, without any words before, after, or in between. T or F

Answer 22

True

Question 23

Close variants of a keyword include any __________, __________, ___________, ___________, ___________, and ____________. What’s important to call out here is that close variants do not include synonyms.

Answer 23

• misspellings
• plurals/singulars
• stemmings
• acronyms
• abbreviations
• accents

Question 24

________________ include any misspellings, plurals/singulars, stemmings, acronyms, abbreviations, and accents. What’s important to call out here is that close variants do not include _____________.

Answer 24

• Close variants of a keyword

- synonyms