key words industry

Question 1

conglomerate

Answer 1

a large group of companies that are owned by an even larger company

Question 2

vertical integration

Answer 2

from top to bottom- an arrangement in which the supply chain of a company is integrated and owned by that company

Question 3

horizontal integration

Answer 3

equal partnership- get help from other companies

Question 4

pre production

Answer 4

planning and funding the film

Question 5

production

Answer 5

making the film

Question 6

post- production

Answer 6

editing and adding special effects

Question 7

distrubution

Answer 7

marketing and getting the film into cinemas

Question 8

exhibition/circulation

Answer 8

ways and places of watching the film regulation, e.g cinemas, digital download etc

Question 9

360 degree promotion

Answer 9

the idea that you see promotion all around you

Question 10

synergy

Answer 10

elements work together to promote each other, e.g the toys promote film the film promotes toys..

Question 11

cross media promotion

Answer 11

promotion across multiple platforms

Question 12

convergent

Answer 12

movie to a social media page

Question 13

media concentration

Answer 13

the ownership of the mass media by fewer individuals