Key Words

Question 1

Article

Answer 1

Non fiction writing in a newspaper or magazine

Question 2

Bias

Answer 2

Use words or phrases that deliberately present a one sided view : language used deliberately to make you agree with the view that the the writer is putting forward

Question 3

Bullet points

Answer 3

Way of highlighting key points

Question 4

Caption

Answer 4

Information under a photograph or image

Question 5

Content

Answer 5

What the text is about

Question 6

Emotive language

Answer 6

Words or phrases that appeal to your feelings

Question 7

Fact

Answer 7

Something that can be proved

Question 8

Formal

Answer 8

Official style of writing

Question 9

Headline

Answer 9

Large text introducing an article

Question 10

Informal

Answer 10

Chatty or casual style of writing

Question 11

Logo

Answer 11

Easily recognisable company design e.g. The Nike tick

Question 12

Masthead

Answer 12

Name of the newspaper on the front page

Question 13

Opinion

Answer 13

Personal point of view

Question 14

Photographs

Answer 14

These may be long-distance shots or close-ups. They are used for effect: to show what a place looks like or to create drama, emotion etc

Question 15

Presentational Devices

Answer 15

Ways of presenting things on a page

Question 16

Pun

Answer 16

A play on words for humorous effect

Question 17

Repetition

Answer 17

When a word or phrase is repeated for effect

Question 18

Representation

Answer 18

How a group, person or race is presented by the media

Question 19

Rhetorical question

Answer 19

Questions asked for effect rather than expecting an answer

Question 20

Slogan

Answer 20

Catchword or phrase e.g. “Just do it”

Question 21

Statistics

Answer 21

Facts, figures and graphs

Question 22

Target audience

Answer 22

Group of people targeted by the media

Question 23

Tone

Answer 23

Way in which the text is written e.g. Using flattery

Question 24

Alliteration

Answer 24

Repeating sounds for effect

           Curious cats can catch a cold