Key Words Flashcards
Supply
The amount sellers are willing to offer for sale at any given price
The demand curve
This shows the relationship between price of a product/service and the quantity that is demanded.
- the demand curve is associated with the customer.
Law of demand
The law of demand states that, all else being equal, as the price of a product increases, quantity demand falls; likewise, as the price of a product decreases, quantity demanded increases.
What the demand curve shows
- the demand curve shows us that as price rises people demand more/less of the product.
- if a business were to have a special offer and reduce the price of dorm thing, more/less of the product would be sold.
- the demand curve helps businesses to see how consumers will react to changing prices.
The supply curve
- this shows the relationship between the price of a product/service and how much of it will be supplied in the market.
- it is more relevant to the suppliers (not the customers) in this instance as they will need to know their limits to avoid surplus or shortage (deficit)
- the supply curve shows us that as price rises people supply more/less of the product.
Movement
= price
Shift
= any other factor
Key points
- if the price is high suppliers will be willing to supply more as they will be making more profit.
- however, the high price will mean demand will be lower as customers might not like the high price.
- if the price is low suppliers will be less willing to supply as they will be making little profit.
- however, a low profit will mean demand will be higher as customers will like the lower price and a better deal for themselves.
Profit
The amount of money that is left over after all costs are paid for.
Shift in market demand
- the demand curve may shirt to the right (increase) for several reasons:
- a rise in the price of a substitute or a fall in the price of a complement
- an increase in consumers income or wealth
- changing consumer tastes and preferences in favour of the product
- a fall in interest rates (I.e bank borrowing rates or mortgage interest rates)
- a general rise in consumer confidence and optimism.
Demand
The amount consumers are willing and able to buy at any given price