Key words Flashcards
Positivism
Assumes sociological research should be like the natural sciences and therefore can be measured. Prefer quantitative methods
Interpretivism
Do not accept a single social reality
believe society is socially constructed. Prefer qualitative methods
Unstructured interview
Researcher has topics to cover but can pick up on interesting topics. NO FIXED/ SET QUESTIONS
Participant observation
Researcher becomes part of the group they want to study
Case study
Information is gathered from several different areas on a single person or group
Personal documents
An example would be a diary
Prinary data
When the researcher conducts research themselves
Secondary data
Use data that was collected for other purposes E.g Official statistics
Quantitative data
Data in the form of numerical data (preferred by positivists)
Qualitative data
Non numerical data in the form of words (preferred by interpritivists)
Validity
When you get a true and genuine picture of what is being studied
Reliability
When results are the same when you repeat research
Representatives
Whether your sample is a typical cross section of the population
Generalise
Whre you can apply the results of your research to the target population
Hypothesis
A testable statement of what you expect to happen in your research
