key words Flashcards

1
Q

Metatexuality

A

book in a book (ABED)

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2
Q

tagline

A

memorable to media/catchphrase (the names bond, James bond)

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3
Q

institution

A

organization/company

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4
Q

audience

A

target of the movie (primary-secondary)

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5
Q

synergy

A

seperate companies coming together to sell related products in media

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6
Q

intertexuality

A

layering in other media references (pulp fiction party)

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7
Q

production

A

making of the film

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8
Q

distribution

A

sharing andpromotion

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9
Q

marketing

A

promotion via social media

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10
Q

exhibition

A

showcase

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11
Q

conglomerate

A

multi industry which contains different unrelated business (Warner bros and tt games)

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12
Q

vertical integration

A

bigger and smaller company

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13
Q

horizontal integration

A

same level company

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14
Q

gratification

A

rating movies (rotten tomatoes)

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15
Q

media ownership

A

company buys out other media company

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16
Q

cross media content

A

promoting it across platforms, websites, buildboards, buses (better call Saul bench)

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17
Q

brand loyalty

A

dedication to director film or actor

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18
Q

scasi

A

setting, character, action, style, ideas

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19
Q

Vladimir propps character functions

A

Princess,donor,dispatcher,villain,false hero,helper,hero

20
Q

Blumer and kats uses and gratification theory (1975)

A

surveillance, entertainment, social interaction, personal identity

21
Q

diegetic sound

A

sound affects, ambience dialogue, character can hear

22
Q

non diegetic sound

A

background music characters cannot hear

23
Q

usp

A

unique selling point (memento/backwards)

24
Q

written codes

A

language, typography, anchorage, taglines

25
Q

typography

A

design of letter

26
Q

anchorage

A

meaning associated with image

27
Q

mis en scene

A

setting, costume, make up, actors, lighting, props

28
Q

camera work

A

shots, angles, movement, framing

29
Q

editing

A

transition, editing, speed

30
Q

surveillance

A

new information

31
Q

entertainmemt

A

escapsim

32
Q

personal identity

A

relatabld

33
Q

social interaction

A

socialise with others

34
Q

Diversification

A

when media expands to other forms , websites

35
Q

denotation

A

description

36
Q

connotation

A

deeper meaning

37
Q

types of media language

A

symbolic codes, written codes, technical codes

38
Q

Symbolic codes

A

facial body language, props, lighting, setting, clothing

39
Q

written codes

A

cast ,script ,logos

40
Q

conventions of film posters

A

cast, director, release date, tagline, main title, reviews, ratings

41
Q

composition

A

arrangement of visual in space

42
Q

narrative

A

spoken

43
Q

hybrid genres

A

elements from 2 or more genres

44
Q

iconography

A

images expected in a certain genre

45
Q

tent pole

A

movie expected to be good so profit see for more adventurous ideas

46
Q

BBFC

A

British board of film classification

47
Q

Stay gold pony boy

A