key words Flashcards
Metatexuality
book in a book (ABED)
tagline
memorable to media/catchphrase (the names bond, James bond)
institution
organization/company
audience
target of the movie (primary-secondary)
synergy
seperate companies coming together to sell related products in media
intertexuality
layering in other media references (pulp fiction party)
production
making of the film
distribution
sharing andpromotion
marketing
promotion via social media
exhibition
showcase
conglomerate
multi industry which contains different unrelated business (Warner bros and tt games)
vertical integration
bigger and smaller company
horizontal integration
same level company
gratification
rating movies (rotten tomatoes)
media ownership
company buys out other media company
cross media content
promoting it across platforms, websites, buildboards, buses (better call Saul bench)
brand loyalty
dedication to director film or actor
scasi
setting, character, action, style, ideas