KEY VOCAB

Question 1

Eupherism/Dyspherism

Answer 1

Making a situation seem less/more cruel

Question 2

Ideology

Answer 2

Attitudes and point of view

Question 3

Archaic / Neologistic

Answer 3

Older /Newer language

Question 4

Hyperbolic / Polysylabic

Answer 4

Exaggerated language / Technical language

Question 5

Latinate / Anglo Saxon

Answer 5

Formal & expertise / Informal & blunt

Question 6

Ecopherism

Answer 6

A nicer or softer way of saying something

Question 7

Overt / Covert prestige

Answer 7

Traditional way of expressing power

Rebellious way to express power often in a marginalised group

Question 8

Modifiers

Answer 8

Adverbs or Adjectives

Question 9

Abstract noun

Answer 9

Concepts or emotions

Question 10

Adverbial phrase

Answer 10

Saying when or how something happened
(quickly or yesterday)

Question 11

Determiners

Answer 11

Small words which describe nouns (a,the,some)

Question 12

Preposition

Answer 12

Describes tbe relationships between things

Question 13

Conjunction

Answer 13

Links part of a sentence

Question 14

Possessive pronoun

Answer 14

Suggests ownership to what’s been mentioned

Question 15

Copy / Form

Answer 15

Written text or advertisement / Particular type of writing

Question 16

Signiture line

Answer 16

Bottom line summary at the end of an advertisement

Question 17

Demographic/Psycographic

Answer 17

Shows the background & facts of a person / Shows the beliefs and attitude of a person

Question 18

Deixis

Answer 18

Words that signal the context of speech

Question 19

Elision

Answer 19

Missing out sounds of a word

Question 20

Discourse marker

Answer 20

A word that signals a subject change

Question 21

Ellipsis

Answer 21

Words missed off writing