KEY VOCAB Flashcards
Eupherism/Dyspherism
Making a situation seem less/more cruel
Ideology
Attitudes and point of view
Archaic / Neologistic
Older /Newer language
Hyperbolic / Polysylabic
Exaggerated language / Technical language
Latinate / Anglo Saxon
Formal & expertise / Informal & blunt
Ecopherism
A nicer or softer way of saying something
Overt / Covert prestige
Traditional way of expressing power
Rebellious way to express power often in a marginalised group
Modifiers
Adverbs or Adjectives
Abstract noun
Concepts or emotions
Adverbial phrase
Saying when or how something happened
(quickly or yesterday)
Determiners
Small words which describe nouns (a,the,some)
Preposition
Describes tbe relationships between things
Conjunction
Links part of a sentence
Possessive pronoun
Suggests ownership to what’s been mentioned
Copy / Form
Written text or advertisement / Particular type of writing
Signiture line
Bottom line summary at the end of an advertisement
Demographic/Psycographic
Shows the background & facts of a person / Shows the beliefs and attitude of a person
Deixis
Words that signal the context of speech
Elision
Missing out sounds of a word
Discourse marker
A word that signals a subject change
Ellipsis
Words missed off writing
