key turms Flashcards
cost efficiency -
where a firm uses the most appropriate combination of inputs of factors of production, given the relative costs of those factors.
economic agents -
are responsible for making decisions and include consumers, producers, and governments
entrepreneur -
the individual who takes a risk in combining the factors of production
market -
a way in which buyers and sells come together to exchange products
normative statement -
a statement that is subjective and expresses a value judgment
positive statement -
a statement that is factual and objective
profit -
the reward to enterprise, defined as the difference between total revenue and total costs
profit maximisation -
the situation where marginal cost is equal to marginal revenue
sales maximisation -
where the objective of a firm is to maximize the volume of products sold
stakeholder -
anyone with an interest in the business
scarce resource -
anything that is not available in unlimited quantities
opportunity cost -
the benefits of the next best alternative to a decision made
entrepreneur -
a person who sets up a business, takeing the risks and organizing the three factors of production
satisficing -
reaching a good enough profit level without maximizing
profit -
a surplus of sales revenue over costs