Key Terms Flashcards
1
Q
field
A
subject matter
2
Q
Semantic
A
meaning
3
Q
Semantic field
A
a collection of words that relate to each other in terms of meaning
4
Q
connotations
A
ideas associated with something
5
Q
denotations
A
describe obvious physical characteristics
6
Q
function
A
purpose of text
7
Q
graphology
A
the way the text is laid out
8
Q
Lexis
A
the vocabulary used
9
Q
jargon
A
specialised or technical language that is used by a particular profession or group.
10
Q
synthetic personalisation
A
faking a relationship with an unknown audience
11
Q
mode
A
a method of communication - written or spoken
