Key Terms Flashcards
Absenteeism
The percentage of staff away from the workplace through absence
Acid Test Ratio
A liquidity ratio which compares the most liquid assets to the current liabilities.
See if a judge can afford to pay its bills
Aim
A long term target set by a firm
Ansoffs Matrix
Assessing the risk involved in certain marketing strategies by looking at how far the firm is moving away from its current product and market
Market Penetration
Market Development
Product Development
Diversification
Asset turnover
A financial efficiency ratio which examines how hard the assets are working to generate revenue.
The higher the figure the more efficient the firm is in generating revenue with assets
ARR
Average Rate of Return
The average profit from the investment shown
Backward vertical intergration
Where a firm takes over or merges with another at a previous of production e.g. a supplier
Balance sheet
A document showing all the assets a firm owns and the liabilities and capital the firm owes
Boston Matrix
A marketing model which analyses a firms product portfolio in terms of market share and market growth
Capital employed
The total long term finance put into a firm from shareholders and long term borrowing
Cash flow
Refers to the timing of cash going in and out of a business
Competition and Market Authority
The government department responsible for ensuring fair competition in markets who have the power to prevent price fixing and large takeovers
Competitive advantage
The ability to offer something better than rival firms and compete successfully e.g. lower prices
Competitiveness
The ability to sell products successfully when competing against rivals in the market
Conglomerate intergration
Where a firm joins with another in an unrelated market
Consultation
Asking for the opinions of others when making decisions
Corporate objectives
A medium to long term target set by a company
Corporate social objectives (CSR)
The duties a firm has to its stakeholders such as suppliers, employees, customers and society
Corporate strategy
A planned method to achieve corporate objectives
Correlation
Shows the relationships between 2 sets of data
Cost Leadership
A strategy where a firm tries to attain the lowest possible costs in the market in order to compete on price with rivals
Cost of sales
The direct costs of selling the good I.e. the variable costs of raw materials
Critical Activity
An activity which has no room for delay (I.e. no float) - if it is delayed it will disrupt the overall project time